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April 22, 2016
Steve Goodwin
Good Week/Bad Week in Branding

One tech giant is busy scanning books while the soon-to-be-former-employees of another are scanning the job postings. And scattered clouds are in the forecast, sunshine.

Good Week/Bad Week in Branding
March 18, 2016
Steve Goodwin
Good Week/Bad Week in Branding

The Feds help alternative energy strike a blow against big oil back East while fighting a potential newspaper monopoly out West. And if you were thinking “tuna for lunch,” sorry Charlie.

Good Week/Bad Week in Branding
March 4, 2016
Steve Goodwin
Good Week/Bad Week in Branding

America’s big-box retail chains are a gift that just keeps giving to wiseass brand know-it-alls running short on original ideas for their weekly drivel.

Good Week/Bad Week in Branding
February 12, 2016
Steve Goodwin
Good Week/Bad Week in Branding

The insta-media world wobbles with investor's woes while the fossil-fuel losing streak start to take its toll on an already unpopular industry. And forget the sandbox: two long-time rivals may soon be playing nicely in the toybox.

Good Week/Bad Week in Branding
February 5, 2016
Steve Goodwin
Good Week/Bad Week in Branding

The world's biggest chip-maker makes good on its diversity goals while the automotive industry continues to be an endless source of bad brand news. And a hipster car brand feels like it was gone in 60 seconds.

Good Week/Bad Week in Branding
Steve Goodwin
July 7, 2017

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
July 7, 2017
BrandSnark: Good Week/Bad Week for the Big Brands

A major auto brand takes bold steps while two of the world’s largest tech firms take mis-steps.

Steve Goodwin
June 30, 2017

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
June 30, 2017
BrandSnark: Good Week/Bad Week for the Big Brands

An old-economy #2 hitches a (driverless) ride into the future while the music ends for another CEO and a quality-challenged company is finally forced to bag it.

Steve Goodwin
June 23, 2017

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
June 23, 2017
BrandSnark: Good Week/Bad Week for the Big Brands

The retail emperor has new clothes, a ride-hailing bad boy does good for its drivers and a leading online crafts purveyor shrinks in the face of competition.

Steve Goodwin
June 15, 2017

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
June 15, 2017
BrandSnark: Good Week/Bad Week for the Big Brands

Two next-gen automotive giants find themselves on opposite ends of the Snark while a number of iconic retailers are cutting a slimmer figure.

Steve Goodwin
June 9, 2017

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
June 9, 2017
BrandSnark: Good Week/Bad Week for the Big Brands

It’s social media to the rescue (literally), but who will rescue retailers? And can anyone rescue a restaurant chain from itself?

Steve Goodwin
June 2, 2017

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
June 2, 2017
BrandSnark: Good Week/Bad Week for the Big Brands

The online retail leader continues to thrive while certain Beemers are deemed unsafe to drive and a troubled eatery fights to survive.

Steve Goodwin
May 26, 2017

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
May 26, 2017
BrandSnark: Good Week/Bad Week for the Big Brands

A big brewer looks to go small while a new-economy bad-boy messes with one of the world’s most endangered species. And a major automaker repeats a major sin.

Steve Goodwin
May 18, 2017

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
May 18, 2017
BrandSnark: Good Week/Bad Week for the Big Brands

A social media leader seeks a much-needed culture boost while the rest of the news is about big fish gone bad.

Steve Goodwin
May 12, 2017

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
May 12, 2017
BrandSnark: Good Week/Bad Week for the Big Brands

It’s in-the-bag for a luxury-goods manufacturer and in-the-garbage for some of America’s most recognized food brands. And News Flash: a large financial institution breaks the rules… right over the backs of their VIP clients.

Steve Goodwin
May 5, 2017

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
May 5, 2017
BrandSnark: Good Week/Bad Week for the Big Brands

Google’s parent company is on a roll, but recalls plague a major automaker and a global liquor giant. And the love just keeps on coming from the airline industry.

Steve Goodwin
April 28, 2017

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
April 28, 2017
BrandSnark: Good Week/Bad Week for the Big Brands

A tech giant scores twice while the airline and retail industries can't get the ball past half-court.

Steve Goodwin
April 21, 2017

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
April 21, 2017
BrandSnark: Good Week/Bad Week for the Big Brands

It’s up and down news for the airline industry, but horseless carriage makers go oh-for-three.

Steve Goodwin
April 14, 2017

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
April 14, 2017
BrandSnark: Good Week/Bad Week for the Big Brands

This week, one major brand stands above all others... and for all the wrong reasons.

Steve Goodwin
April 7, 2017

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
April 7, 2017
BrandSnark: Good Week/Bad Week for the Big Brands

A software brand does right by doing right by women and an acquisition makes for odd culinary stablemates. And there’s plenty of bad news to go around, including the final shoe dropping for global chain.

Steve Goodwin
March 31, 2017

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
March 31, 2017
BrandSnark: Good Week/Bad Week for the Big Brands

While the dream of being a real-life Space Invader just got a few light years closer to reality, it could be “game over” for two companies on the ropes.

Steve Goodwin
March 24, 2017

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
March 24, 2017
BrandSnark: Good Week/Bad Week for the Big Brands

One enormous retailer looks to the future as two of its competitors contemplate their potentially imminent past. And two execs, 17,000 telecom workers and countless savers vote with their feet.

Steve Goodwin
March 17, 2017

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
March 17, 2017
BrandSnark: Good Week/Bad Week for the Big Brands

Some coast-to-coast flyers will soon enjoy (maybe) free meals while one of the big sneaker brands is under fire in a key market. And a luxury mainstay may not be staying open much longer.

Steve Goodwin
March 10, 2017

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
March 10, 2017
BrandSnark: Good Week/Bad Week for the Big Brands

One of the world’s best-known brands stands on principle and in the spotlight (again) while more autoworkers see pink and two retail giants can’t find the easy button.

Steve Goodwin
March 3, 2017

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
March 3, 2017
BrandSnark: Good Week/Bad Week for the Big Brands

A social media darling’s high-flying Wall Street debut makes IPO-ing look like a snap while leaders of two troubled brands feel the backlash. And jewelry shopping has never seemed less sexy and more scuzzy.

Steve Goodwin
February 24, 2017

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
February 24, 2017
BrandSnark: Good Week/Bad Week for the Big Brands

A leading tech titan is flying high and driving hard while the big burger barons wheel and deal. And a purveyor of fantasy fabrics shows a bit more skin than usual.

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