BCM One: Uniting Three Telecom Leaders

For 20+ years, three thriving Manhattan-based telecom firms — consulting & management group BCM, managed service provider McGraw Communications, and technology lifecycle management firm 20/20 ComWare — operated independently. Together, the three served a growing number of fiercely loyal clients among the thousands of small- to medium-sized firms that comprise the fabric of New York’s vibrant “always on” business scene.

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GTL: A Sleeping Giant Awakens

Launched nearly 25 years ago primarily as a jail pay-phone company, the past decade has seen GTL grow – largely by acquisition – into the country’s largest and most innovative provider of integrated technology solutions for the correctional industry, with dominant market share and offerings that span the entire spectrum from telephony and payment processing to inmate and facility management.

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KnowVera: A Truly Revolutionary Brand

After several years of rigorous development and testing, Lumineye knew that they were on the cusp of launching a true industry revolution. They also knew that a company delivering such powerful technology needed an equally powerful brand.

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Masergy: Enhancing Brand Performance

Ten years after its founding, Dallas-based telecommunications provider Masergy was widely recognized as a pioneer in deploying all-ethernet global MPLS network technologies. However, recent years have seen an explosion in the number of carriers offering similar capabilities, and Masergy’s leadership team wisely recognized that the company could no longer differentiate itself solely on the grounds of having superior technology.

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Extreme: Relationships Drive Performance, Profits

In mid-2015, Extreme Networks (NASDAQ: EXTR) was at a critical inflection point, known largely as a wired network switching company despite significant investments in wireless and software-defined networking solutions and capabilities. Few of its 22,000 global customers had purchased services or products from across Extreme’s solution portfolio, and the company’s core wired switching business was in decline. As a result, Extreme’s board and leadership decided to fast-track its pivot from legacy hardware manufacturer to next-generation networking company.

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NetFortris: Comm, Cloud & Security Converge

A leading provider of hosted communications and managed IT services, NetFortris counts a variety of well-known U.S. businesses and organizations among its growing base of loyal clients (including national travel convenience chain Thornton’s as well as a certain silver-and-black professional sports team known for its own rabid fans and “Just Win” motto). The company’s new private-equity owners sought to rebrand the firm and expand its footprint by capitalizing on the convergence of hosted communications with cloud services and IT security.

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Signal Hill: A Focus on Greater Outcomes

In order to maintain its growth trajectory and establish meaningful differentiation in a crowded financial services marketplace, Signal Hill’s leaders realized the need for a strong brand foundation that leveraged the unique qualities its clients and partners valued most about the firm.

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Veraction: Helping a Financial Logistics Leader

In early 2014, the leaders of Iron Data’s transportation division – the arm of the company devoted to helping clients optimize their global supply chains – executed a private equity-backed carve-out and began the process of launching a new firm. But the clock was ticking: the new firm had a limited amount of time during which it could continue using the “Iron Data Transportation” name and brand before hitting the market with its own stand-alone presence.

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NetAccessCorp: Showing a Better Way Forward

Founded in 1995 around the unshakable idea that there had to be a better, more manageable approach to computer networking, NetAccess has evolved into one of the country’s most innovative and trusted datacenter leaders. Today, they serve the critical IT infrastructure needs of hundreds of commercial, educational and governmental customers from three cutting-edge facilities in New Jersey. And while the people at NetAccess still have that white-hot passion for bringing new techniques and advances to the market, years of growth and change had left the company’s brand and messages adrift.

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