The BrandFoundations partners first came together in 2012 over a vision for a deeper approach to branding than they had seen at traditional agencies: a chance to move brand from buzzword to business- and culture-driver.

Steve Goodwin


Steve is a veteran brand architect and messaging guru whose strategic thinking and gift for words have helped organizations of all shapes and sizes put their best foot forward. Clients value his ability to articulate the authentic qualities that set them apart from the competition and give them a sustainable advantage.

JP Laqueur


JP believes in the power of a compelling story and a noble purpose to bring people together and provide the foundation for a strong brand and high-performing culture. It’s a craft he’s honed over a career that has seen him serve both established and emerging companies across a variety of industries.