BrandFoundations was pleased to be the keynote speaker at the Rockland Business Women’s Network luncheon. We spoke on the topic of “higher purpose” and how it can be used to build healthier cultures and more valuable brands.
We were honored to speak at the NY Human Resources People and Strategy meeting and shared how BrandFoundations’ PWI model provides a more effective framework for communicating the 1st principal of Conscious Capitalism: “Higher Purpose”
In this interview with The McCormick Group, Brand Foundations discusses the differences yet essential connectedness between culture and brand and how companies can leverage authenticity to attract and retain the most talented employees.
Protecting your brand in today’s highly politicized landscape is a little like tip-toeing through a minefield. Luckily, BrandFoundations and Peppercomm recently teamed up with the Public Relations Society of America to produce a webinar on this topic called “Reputation Management in a Polarized Age.”
In this short webinar BrandFoundations and John Pancoast from Acquisition Solutions explore the role that culture plays at every stage of the M&A process, review two powerful tools that can be used to “de-risk” cultural integrations, and show how they could be applied to the ongoing Amazon-Whole Foods integration.
Kirenaga, an early-stage venture fund, chose BrandFoundation’s Purpose-Way-Impact (PWI) framework and workshop kit to help guide it through a recent messaging/positioning effort. The following interview with Dave Scalzo, shows the simplicity of PWI’s framework in action and the kinds of powerful statements that can emerge from it.
It seemed – at least at first blush – that air carrier Delta was taking a purpose-based stand, and that its purpose (or North Star) dictated that the company come down firmly on the opposite side of the NRA on this particular issue.
Cue the applause track for a corporation brave enough to stand on its morals, knowing full well that it’s going to take some incoming flack for doing so.
Liberty Skis has pulled off one of the rarest branding achievements: creating a cult brand with universal appeal. In this interview with the Chairman and Co-Founder we learn the magic behind this incredible company and how its purposeful products, culture and brand are allowing it to take the ski industry by storm.
Acquisitions are a common growth strategy for many organizations today. But it’s a path strewn with nasty landmines: politics, distraction, talent drain, customer confusion and execution failures. Knowing where these landmines lay is the first step in reducing the M&A risk and ensuring your deal adds performance and value rather than destroying it. Here are five places where a misstep can spell disaster along the M&A path.
There may be no better “canary in the coal mine” to detect culture dysfunction than an organization’s employer brand. Why? Because employer review sites have become the first place employees go to vent or complain. Learn how to use your employer brand as an early warning system for culture issues and how to respond effectively.