In a letter to the CEOs of the world’s largest public companies, BlackRock founder and chief executive Laurence Fink threw down the gauntlet, informing the companies that profits alone will no longer be enough to merit the investment firm’s support: a company must “show how it makes a positive contribution to society.”
Technology has made working virtual easier than ever. But that's made building culture harder than ever too. If you are looking to build REAL culture in a VIRTUAL workforce then consider these 8 best practices which the authors have seen and used first-hand to build vibrant cultures in geographically dispersed teams.
How can brands that are so loved have Mission Statements that are so lame?! There is nothing more disappointing to an employee or customer. Here are five of the saddest examples and where we think they've missed the mark.
Mission, Vision & Values are dead and are likely to generate eye rolling. But Purpose, Way & Impact (PWI) can bring inspiration back to these critical, foundational messages. With our new DIY Workshop Kit anyone can lead their organization to a set of statements their customers and staff can believe in.
In today’s business environment – where everyone has a voice (social media), where Millennials shun traditional authority, and where creativity and entrepreneurial spirit are needed most – leaders should look back to their old college days for some new ideas on how to lead their organizations into tomorrow.
Monetary compensation has diminishing returns when it comes to employee motivation. To sustain and reach new levels of performance, leaders need to activate intrinsic (internal) motivators. Brand and culture are two ways to do that without pouring more money into payroll.
Find it hard to get the C-suite to embrace the value of investing in brand and culture? You are not alone. Here is a short parable we've used to create a break-through understanding that allows the conversation to move forward a bit easier.
Storytelling dominates the marketing landscape these days. But can a story make a financial impact? Can it improve profitability or pricing power? A fascinating experiment provides the evidence that it can indeed, even for the most mundane and seemingly commoditized products.
Stories are the most powerful way to reinforce the messages at the heart of any organization’s brand and culture. But they don't need to be Oscar-caliber material. Here are three simple narratives that every leader and employee can easily remember and be ready to share. Campfire is optional...
With each headline chronicling the unfolding mess at Uber, we’re reminded of the deeply entwined relationship between brand and culture. And that no matter how carefully crafted the former, cracks in the latter can ultimately bring the entire house of cards tumbling down.