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What
Who
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Blog

Featured
Bringing Brand & Culture Together in a Pandemic
Dec 28, 2020
Bringing Brand & Culture Together in a Pandemic
Dec 28, 2020

The past 18 months I’ve had an opportunity to test the BrandFoundations as never before: to integrate the cultures of multiple companies during a pandemic. The results have been magnificent. This is the story of that journey.

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Dec 28, 2020
In Loving Remembrance of Steve Goodwin
Apr 22, 2020
In Loving Remembrance of Steve Goodwin
Apr 22, 2020

It is with great sadness that we report the passing of our co-founder Steve Goodwin.

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Apr 22, 2020
Podcast Appearance: Silver Linings in COVID-19
Apr 15, 2020
Podcast Appearance: Silver Linings in COVID-19
Apr 15, 2020

BrandFoundations' founder JP Laqueur sits down (virtually) with host Dr. Alise Cortez on her podcast, Working On Purpose, to discuss the Conscious Capitalism movement and its acceleration during the COVID-19 pandemic in an episode titled “Silver Linings in COVID-19.”

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Apr 15, 2020
Brand Health Tips for Surviving the Coronavirus
Mar 23, 2020
Brand Health Tips for Surviving the Coronavirus
Mar 23, 2020

With news and updates on the COVID-19 virus hitting at an unrelenting pace – and with more than a degree of concern for its accuracy, timeliness and transparency – we wanted to offer some simple tips for maintaining the well-being of your brand during this challenging anything-but-business-as-usual time.

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Mar 23, 2020
Conscious Transactions:  Selling Without "Selling Out"
Oct 3, 2019
Conscious Transactions: Selling Without "Selling Out"
Oct 3, 2019

The Business Rountable has embraced Conscious Capitalism’s fourth tenet which recommends a “multi-stakeholder” approach to strategic decisions, and no decision is bigger than buying or selling the company. In partnership with Conscious Capitalism NYC, BrandFoundations organized it’s own roundtable of executives to explore how this might affect the future of M&A.

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Oct 3, 2019
The End of Shareholder Theory: A Tipping Point for Capitalism?
Sep 5, 2019
The End of Shareholder Theory: A Tipping Point for Capitalism?
Sep 5, 2019

Do businesses have an obligation to society beyond shareholders? For decades the answer has seemingly been no. But the rise of the Conscious Capitalism movement, and the Business Roundtable’s embrace of its multi-stakeholder tenet may herald a tipping point. And BrandFoundations is doing our best to give it a nudge over the edge…

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Sep 5, 2019
Podcast Appearance: Cultural Brilliance Radio
Sep 4, 2019
Podcast Appearance: Cultural Brilliance Radio
Sep 4, 2019

Claudette Rowley is an organization culture expert, the author of Cultural Brilliance, and the host of a podcast by the same name. She invited JP onto the show in August 2019 to discuss the intersection of Brand and Culture.

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Sep 4, 2019
Podcast Appearance:  Lead With Impact
Aug 14, 2019
Podcast Appearance: Lead With Impact
Aug 14, 2019

Brian Rollo is a culture, training and leadership development expert, fellow CultureTalk certified partner and host of the podcast Lead With Impact, . Listen to JP’s appearance on the podcast as he and Brian discuss the power of brand and culture, our viral PWI messaging model and the future of a more conscious form or capitalism.

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Aug 14, 2019
Selfish Philanthropy: Purpose & Profit the City Winery Way
Jul 25, 2019
Selfish Philanthropy: Purpose & Profit the City Winery Way
Jul 25, 2019

What does it look like when philanthropy and CSR aren’t just an afterthought to a businesses operations and profit centers but rather, are integral to it? In partnership with Conscious Capitalism NYC, we hosted a fireside chat with City Winery Founder and legendary benefit concert promoter Michael Dorf to find out.

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Jul 25, 2019
The Secret to Outdoor Industry Success? Taking a Deep Look Inside
Feb 12, 2019
The Secret to Outdoor Industry Success? Taking a Deep Look Inside
Feb 12, 2019

At this month’s Outdoor Retail Snow Show, we saw a winter sports industry that is bravely taking on the many challenges of climate change, diversity and inclusion, even tariffs and technology. While the efforts we witnessed were widespread and well-intentioned, it seems to us the industry would benefit from Conscious Capitalism as a framework to better organize and align its approach to these and other challenges ahead.

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Feb 12, 2019
Blog Categories
  • Archetypes
  • Brand
  • Competitive Positioning
  • Core Values
  • Culture
  • Employee Engagement
  • Purpose
  • Story
  • Value Creation
  • December 2020 1
  • April 2020 2
  • March 2020 1
  • October 2019 1
  • September 2019 2
  • August 2019 1
  • July 2019 1
  • February 2019 1
  • January 2019 1
  • October 2018 1
  • September 2018 1
  • August 2018 2
  • June 2018 1
  • May 2018 1
  • April 2018 3
  • March 2018 3
  • February 2018 3
  • January 2018 3
  • December 2017 1
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  • August 2017 1
  • July 2017 2
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  • May 2017 2
  • April 2017 3
  • March 2017 4
  • February 2017 4
  • January 2017 5
  • December 2016 4
  • November 2016 3
  • September 2016 1
  • June 2016 1
  • May 2016 2
  • April 2016 2

Latest Twitter Feed

  • Founder @JPLaqueur was featured on the Working on Purpose podcast with @alisecortez where the acceleration of the… https://t.co/zuxtARrZgr
    Apr 15, 2020, 1:31 PM
  • Founder @JPLaqueur is a closing speaker this Friday 4/3 at the @NYRIW1 conference! He'll be sharing thoughts on pos… https://t.co/uf945McmL2
    Apr 1, 2020, 10:56 AM
  • Yes, yes, yes & yes! https://t.co/tImScrqHXR Ad Age...you get us. Missing something on this list? No worries, we… https://t.co/HFW4JmBRuM
    Mar 2, 2020, 7:00 AM

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