BrandSnark: Good Week/Bad Week for the Big Brands

Good Week: Elon Musk – The cutting-edge guru’s SpaceX successfully launched a rocket – taking supplies to the International Space Station – from the historic Cape Canaveral launching pad used by Apollo 11. Back here on terra firma, Tesla announced that it’s mass-market Model 3 sedan was on track for September production and saw Q4 revenues rise 88%.

Fried-Day: Burger Barons The parent company of the world’s #2 “restaurant” chain – Restaurant Brands International – announced its plans to acquire the Popeye’s Fried Chicken chain, adding it to a stable that includes Burger King and Tim Hortons. Meanwhile, #1 McDonald’s unveiled plans to offer $1 sodas of any size and $2 shakes for a limited time in April to combat dwindling sales and customer visits. #poursomesugaronme

Bad Week: Victoria’s SecretThe sexy undies chain can’t get no love, announcing a 20% plunge in same store sales that threatens to shutter some under-performing stores. Owner L Brands – also owner of the Bath & Body Works and PINK chains – saw its stock drop 16% on the news but announced no immediate plans to push-up sales so the brand’s cup(s) once again runneth over.