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April 22, 2016
Steve Goodwin
Good Week/Bad Week in Branding

One tech giant is busy scanning books while the soon-to-be-former-employees of another are scanning the job postings. And scattered clouds are in the forecast, sunshine.

Good Week/Bad Week in Branding
March 18, 2016
Steve Goodwin
Good Week/Bad Week in Branding

The Feds help alternative energy strike a blow against big oil back East while fighting a potential newspaper monopoly out West. And if you were thinking “tuna for lunch,” sorry Charlie.

Good Week/Bad Week in Branding
March 4, 2016
Steve Goodwin
Good Week/Bad Week in Branding

America’s big-box retail chains are a gift that just keeps giving to wiseass brand know-it-alls running short on original ideas for their weekly drivel.

Good Week/Bad Week in Branding
February 12, 2016
Steve Goodwin
Good Week/Bad Week in Branding

The insta-media world wobbles with investor's woes while the fossil-fuel losing streak start to take its toll on an already unpopular industry. And forget the sandbox: two long-time rivals may soon be playing nicely in the toybox.

Good Week/Bad Week in Branding
February 5, 2016
Steve Goodwin
Good Week/Bad Week in Branding

The world's biggest chip-maker makes good on its diversity goals while the automotive industry continues to be an endless source of bad brand news. And a hipster car brand feels like it was gone in 60 seconds.

Good Week/Bad Week in Branding
Steve Goodwin
February 17, 2017

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
February 17, 2017
BrandSnark: Good Week/Bad Week for the Big Brands

An industry that could use some good news is flying high, while safety-related recalls bite two popular brands right in the seat.

Steve Goodwin
February 10, 2017

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
February 10, 2017
BrandSnark: Good Week/Bad Week for the Big Brands

The Book of Faces gives employees more time for family while the first family’s ire puts a luxury retailer squarely in the cross hairs. And a leading purveyor of good grub sees its once-dominant footprint shriveling.

Steve Goodwin
February 3, 2017

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
February 3, 2017
BrandSnark: Good Week/Bad Week for the Big Brands

Some of the biggest of the big brands make rare political statements while bad news follows good to slow an upstart’s momentum. And a noted national nutritional chain gets disinvited from this Sunday’s Super Bowl Ad-Fest.

Steve Goodwin
January 27, 2017

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
January 27, 2017
BrandSnark: Good Week/Bad Week for the Big Brands

Two tech giants find themselves on opposite ends of the good-week/bad-week spectrum. And see the important safety tip before tipping a bottle of your favorite pale ale.

Steve Goodwin
January 19, 2017

BrandSnark: Good Week/Bad Week For The Big Brands

Steve Goodwin
January 19, 2017
BrandSnark: Good Week/Bad Week For The Big Brands

One retail leader bucks that industry’s downward trend while an upstart airline can’t seem to beat the clock. And guess which American entertainment icon is packing its trunks for the final time.

Steve Goodwin
January 13, 2017

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
January 13, 2017
BrandSnark: Good Week/Bad Week for the Big Brands

The candy business is going to the dogs, a shrinking former retail king sends its tools packing, and yet another automaker gets nabbed for emissions cheating. Plus, we bid adieu to two over-sized brand icons.

Steve Goodwin
January 6, 2017

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
January 6, 2017
BrandSnark: Good Week/Bad Week for the Big Brands

The year opens on a rare positive note for U.S. automakers, but two of the largest credit reporting bureaus run afoul of federal regulators. Meanwhile, 2017 will bring more rough sledding for a historic retail brand. And we raise an iconic cup to the fallen.

Steve Goodwin
December 22, 2016

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
December 22, 2016
BrandSnark: Good Week/Bad Week for the Big Brands

As the year comes to a close, some of the biggest names in gizmos pool their power to change how their power-sources are sourced. And it’s going to be an unhappy new year at two of the largest U.S. manufacturers.

Steve Goodwin
December 16, 2016

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
December 16, 2016
BrandSnark: Good Week/Bad Week for the Big Brands

E-commerce deliveries finally take flight and a major air carrier gets dinged for its spotty record on doing the same. And if you’re totaling the number of compromised Yahoo accounts, you’re going to need a bigger abacus.

Steve Goodwin
December 9, 2016

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
December 9, 2016
BrandSnark: Good Week/Bad Week for the Big Brands

A DIY furniture titan gives its U.S. workers a welcome taste of Sweden while two air carriers take off in vastly different directions and a breakfast behemoth says “Cheerio” to a portion of its workforce.

Steve Goodwin
December 2, 2016
BrandSnark

BrandSnark: Good Week/Bad Week in Branding

Steve Goodwin
December 2, 2016
BrandSnark
BrandSnark: Good Week/Bad Week in Branding

The world’s most famous jeans-maker wants you to look hot without packing heat and Canada’s least-favorite musical export can’t see the insult through the injury. But if you plan to capture the action on a GoPro, you’d better hurry. And we bid "bye-bye" to a burger baron.

Tagged: Levi's, Nickelback, GoPro, McDonalds

Steve Goodwin
November 18, 2016
BrandSnark

BrandSnark: Good Week/Bad Week for the Brands We Know & Love

Steve Goodwin
November 18, 2016
BrandSnark
BrandSnark: Good Week/Bad Week for the Brands We Know & Love

A rising social-media star offers its public a piece of the action while a venerable bank gets its coffers lightened by the feds and the #2 home-improvement chain falls even further behind the leader.

Tagged: JPMorgan, Snapchat, Trivago, Lowe's, Home Depot

Steve Goodwin
November 11, 2016
BrandSnark

Good Week/Bad Week in Branding

Steve Goodwin
November 11, 2016
BrandSnark
Good Week/Bad Week in Branding

A social-media leader makes a grand spectacle of itself in a novel marketing ploy and it’s yet another rough week for two automotive heavyweights.

Tagged: GM, Hertz, Avis, Uber, Lyft, Snapchat

Steve Goodwin
November 4, 2016

Good Week/Bad Week in Branding

Steve Goodwin
November 4, 2016
Good Week/Bad Week in Branding

An outdoor apparel maker won’t let you get fleeced on election day while the picture is dim for a popular action-camera… and dimmer still for the world’s least-trusted bank.

Steve Goodwin
October 28, 2016

Good Week/Bad Week in Branding

Steve Goodwin
October 28, 2016
Good Week/Bad Week in Branding

It’s been a long, strange trip for a former “phone company” and two shining online stars see their wattage dim.

Steve Goodwin
October 21, 2016

Good Week/Bad Week in Branding

Steve Goodwin
October 21, 2016
Good Week/Bad Week in Branding

A global fizz-biz leader is dialing back the boost while two automobile manufacturers reel from further setbacks.

Steve Goodwin
October 14, 2016

Good Week/Bad Week in Branding

Steve Goodwin
October 14, 2016
Good Week/Bad Week in Branding

A major wireless carrier shows its philanthropic side while a major phone maker sees its brand going up in flames. And two corporate behemoths strive to protect their brands after putting a pair of Bozos out front.

Steve Goodwin
October 7, 2016

Good Week/Bad Week in Branding

Steve Goodwin
October 7, 2016
Good Week/Bad Week in Branding

One adored brand pitches a bigger tent at home while another builds a delicious empire that spans an ocean. And we sing the praises of a late brand tunesmith.

Steve Goodwin
September 30, 2016

Good Week/Bad Week in Branding

Steve Goodwin
September 30, 2016
Good Week/Bad Week in Branding

It’s a food-and-drink edition, as one international beverage giant tops its main rival while another opts to join forces with the competition. And pretty soon, a ubiquitous eatery won’t be.

Steve Goodwin
September 23, 2016

Good Week/Bad Week in Branding

Steve Goodwin
September 23, 2016
Good Week/Bad Week in Branding

One of the world’s largest brand-houses adds green-power to its stable while two executives currently presiding over brand crises make unplanned visits to DC. And it’s just about the worst week in the history of a company that hasn’t seen a good week in years.

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