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April 22, 2016
Steve Goodwin
Good Week/Bad Week in Branding

One tech giant is busy scanning books while the soon-to-be-former-employees of another are scanning the job postings. And scattered clouds are in the forecast, sunshine.

Good Week/Bad Week in Branding
March 18, 2016
Steve Goodwin
Good Week/Bad Week in Branding

The Feds help alternative energy strike a blow against big oil back East while fighting a potential newspaper monopoly out West. And if you were thinking “tuna for lunch,” sorry Charlie.

Good Week/Bad Week in Branding
March 4, 2016
Steve Goodwin
Good Week/Bad Week in Branding

America’s big-box retail chains are a gift that just keeps giving to wiseass brand know-it-alls running short on original ideas for their weekly drivel.

Good Week/Bad Week in Branding
February 12, 2016
Steve Goodwin
Good Week/Bad Week in Branding

The insta-media world wobbles with investor's woes while the fossil-fuel losing streak start to take its toll on an already unpopular industry. And forget the sandbox: two long-time rivals may soon be playing nicely in the toybox.

Good Week/Bad Week in Branding
February 5, 2016
Steve Goodwin
Good Week/Bad Week in Branding

The world's biggest chip-maker makes good on its diversity goals while the automotive industry continues to be an endless source of bad brand news. And a hipster car brand feels like it was gone in 60 seconds.

Good Week/Bad Week in Branding
Steve Goodwin
July 27, 2018

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
July 27, 2018
BrandSnark: Good Week/Bad Week for the Big Brands

Two old-economy brands are trending upward, with one staging a low-frequency back-from-the-dead revival. Meanwhile, Facebook hits an unwelcome milestone while an angry dough-slinger hits back.

Steve Goodwin
July 20, 2018

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
July 20, 2018
BrandSnark: Good Week/Bad Week for the Big Brands

The fortunes (literally) of two tech titans take divergent paths this week, while it’s looking more and more like a leading chain is preparing to slice its controversial founder completely out of the picture.

Steve Goodwin
June 22, 2018

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
June 22, 2018
BrandSnark: Good Week/Bad Week for the Big Brands

The biggest brandhouse makes up for lost time while the airlines redeem their otherwise lost souls. And in the least surprising news ever, men are idiots.

Steve Goodwin
June 15, 2018

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
June 15, 2018
BrandSnark: Good Week/Bad Week for the Big Brands

Four well-known brand do good for the planet and the pizza, while three others serve up yukburgers.

Steve Goodwin
June 8, 2018

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
June 8, 2018
BrandSnark: Good Week/Bad Week for the Big Brands

This week’s Snark is all about the batter.

Steve Goodwin
June 1, 2018

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
June 1, 2018
BrandSnark: Good Week/Bad Week for the Big Brands

Big-box retailers dominate this week’s Snark, with some faring better than others. And a pharmaceutical manufacturer stays alert – and principled – after finding itself dragged into a white-hot spotlight.

Steve Goodwin
May 18, 2018

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
May 18, 2018
BrandSnark: Good Week/Bad Week for the Big Brands

This week’s BrandSnark is dominated by animals, from cuddly lapdogs to stinking fish to lizards that walk upright.

Steve Goodwin
May 11, 2018

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
May 11, 2018
BrandSnark: Good Week/Bad Week for the Big Brands

It’s been a slow week, yet the cookie crumbles, the coffee perks and the car flies.

Steve Goodwin
May 4, 2018

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
May 4, 2018
BrandSnark: Good Week/Bad Week for the Big Brands

A legendary music maker hits a sour chord while a shoe giant can’t kick the controversy after a celebrity designer shoots his mouth off. Kroger burger, Kanye?

Steve Goodwin
April 20, 2018

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
April 20, 2018
BrandSnark: Good Week/Bad Week for the Big Brands

A group of big brands demonstrated varying levels of corporate conscience this week. More surprising? A bank led the way.

Steve Goodwin
April 6, 2018

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
April 6, 2018
BrandSnark: Good Week/Bad Week for the Big Brands

Familiar breakfast and dessert brands opt for clean energy while another clean energy darling hits continued speed bumps. And your recent visit to two long-time retail leaders may continue to haunt you.

Steve Goodwin
March 16, 2018

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
March 16, 2018
BrandSnark: Good Week/Bad Week for the Big Brands

It’s official: there is no good brand news this week… only the ongoing fall of titans.

Steve Goodwin
March 9, 2018

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
March 9, 2018
BrandSnark: Good Week/Bad Week for the Big Brands

Welcome to this week’s all-food Snark. Season to taste.

Steve Goodwin
March 2, 2018

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
March 2, 2018
BrandSnark: Good Week/Bad Week for the Big Brands

This week’s BrandSnark offers no jokes: good, bad or otherwise. Just a lesson on growing a corporate backbone and how brands often step in when other institutions flounder.

Steve Goodwin
February 23, 2018

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
February 23, 2018
BrandSnark: Good Week/Bad Week for the Big Brands

Two familiar names decide to merge. The Colonel has a partner he’d like to purge. And a top auto exec gets the boot because he couldn’t fight the urge.

Steve Goodwin
February 9, 2018

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
February 9, 2018
BrandSnark: Good Week/Bad Week for the Big Brands

One celebrity CEO sees two of his brands soar to new heights, while another angles to bring two of his into your home. And the country’s retail pulse gets ever more faint.

Steve Goodwin
February 2, 2018

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
February 2, 2018
BrandSnark: Good Week/Bad Week for the Big Brands

Hope you’ve still got an appetite after digesting this week’s three-course, all-food-and-beverage Snark, featuring the building blocks of the nutrition pyramid: caffeine, alcohol and food poisoning.

Steve Goodwin
January 26, 2018

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
January 26, 2018
BrandSnark: Good Week/Bad Week for the Big Brands

A major pollution contributor finds a conscience and two popular consumer brands find new homes. And the retail herd continues to thin, kiddies.

Steve Goodwin
January 19, 2018

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
January 19, 2018
BrandSnark: Good Week/Bad Week for the Big Brands

An iconic house cleaning brand finds itself unwittingly in the food business, while an iconic food brand intentionally cleans house. And the music you’re listening to? Pilfered, most likely.

Steve Goodwin
January 12, 2018

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
January 12, 2018
BrandSnark: Good Week/Bad Week for the Big Brands

A once-dying American brand offers a snapshot of resurgence while recalls further deflate the image of a giant automaker. And an epic display of tone-deafness has a clothing company scrambling to mend its reputation.

Older Posts
  • July 2018 2
  • June 2018 4
  • May 2018 3
  • April 2018 2
  • March 2018 3
  • February 2018 2
  • January 2018 4
  • December 2017 4
  • November 2017 2
  • October 2017 4
  • September 2017 2
  • August 2017 4
  • July 2017 3
  • June 2017 5
  • May 2017 4
  • April 2017 4
  • March 2017 5
  • February 2017 4
  • January 2017 4
  • December 2016 4
  • November 2016 3
  • October 2016 4
  • September 2016 4
  • August 2016 2
  • July 2016 5
  • June 2016 4
  • May 2016 3
  • April 2016 5
  • March 2016 4
  • February 2016 4
  • January 2016 1
  • December 2015 1
  • November 2015 1
  • October 2015 3
  • September 2015 1

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