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December 28, 2020
JP Laqueur
Bringing Brand & Culture Together in a ...

The past 18 months I’ve had an opportunity to test the BrandFoundations as never before: to integrate the cultures of multiple companies during a pandemic. The results have been magnificent. This is the story of that journey.

Bringing Brand & Culture Together in a Pandemic
February 28, 2018
Brand, Purpose
Steve Goodwin
Delta Does the Right Thing... For No Apparent ...

It seemed – at least at first blush – that air carrier Delta was taking a purpose-based stand, and that its purpose (or North Star) dictated that the company come down firmly on the opposite side of the NRA on this particular issue.

Cue the applause track for a corporation brave enough to stand on its morals, knowing full well that it’s going to take some incoming flack for doing so.

But don’t hit “play” quite yet.

Delta Does the Right Thing... For No Apparent Reason
JP Laqueur
June 25, 2018

Purpose, Pilsner & Pizza: BrandFoundations on Broadway

JP Laqueur
June 25, 2018
Purpose, Pilsner & Pizza: BrandFoundations on Broadway

BrandFoundations and the NYC chapter of Conscious Capitalism kicked off the “Higher Purpose” with a presentation and workshop for 70+ conscious capitalists on a gorgeous NYC summer evening.

Steve Goodwin
May 23, 2018

Are You Ready for Some Football (Controversy)?

Steve Goodwin
May 23, 2018
Are You Ready for Some Football (Controversy)?

The NBA and NHL playoffs are nearing their final rounds. The MLB All-Star break is within view. Yet even though team training camps won’t open for another couple of months, the National Football League is grabbing headlines. And one of the league’s fiercest rivalries promises to make the upcoming season anything but predictable… for corporate America.

JP Laqueur
April 18, 2018
Purpose, Story, Value Creation, Culture, Brand

How Purpose Creates Healthier Cultures and Stronger Brands

JP Laqueur
April 18, 2018
Purpose, Story, Value Creation, Culture, Brand
How Purpose Creates Healthier Cultures and Stronger Brands

BrandFoundations was pleased to be the keynote speaker at the Rockland Business Women’s Network luncheon. We spoke on the topic of “higher purpose” and how it can be used to build healthier cultures and more valuable brands.  

Tagged: RBWN

JP Laqueur
April 11, 2018
Purpose

Applying Purpose Way Impact (PWI) to Conscious Capitalism

JP Laqueur
April 11, 2018
Purpose
Applying Purpose Way Impact (PWI) to Conscious Capitalism

We were honored to speak at the NY Human Resources People and Strategy meeting and shared how BrandFoundations’ PWI model provides a more effective framework for communicating the 1st principal of Conscious Capitalism: “Higher Purpose”

Tagged: PWI, Conscious Capitalism

JP Laqueur
April 4, 2018
Culture, Employee Engagement, Archetypes, Brand

Interview: How to Attract and Retain Talent Through Authentic Culture & Brand

JP Laqueur
April 4, 2018
Culture, Employee Engagement, Archetypes, Brand
Interview: How to Attract and Retain Talent Through Authentic Culture & Brand

In this interview with The McCormick Group, Brand Foundations discusses the differences yet essential connectedness between culture and brand and how companies can leverage authenticity to attract and retain the most talented employees.

Tagged: Employer Branding

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Latest Twitter Feed

  • Founder @JPLaqueur was featured on the Working on Purpose podcast with @alisecortez where the acceleration of the… https://t.co/zuxtARrZgr
    Apr 15, 2020, 1:31 PM
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    Mar 2, 2020, 7:00 AM

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