In this interview with The McCormick Group, Brand Foundations discusses the differences yet essential connectedness between culture and brand and how companies can leverage authenticity to attract and retain the most talented employees.
There may be no better “canary in the coal mine” to detect culture dysfunction than an organization’s employer brand. Why? Because employer review sites have become the first place employees go to vent or complain. Learn how to use your employer brand as an early warning system for culture issues and how to respond effectively.