In this interview with The McCormick Group, Brand Foundations discusses the differences yet essential connectedness between culture and brand and how companies can leverage authenticity to attract and retain the most talented employees.
There may be no better “canary in the coal mine” to detect culture dysfunction than an organization’s employer brand. Why? Because employer review sites have become the first place employees go to vent or complain. Learn how to use your employer brand as an early warning system for culture issues and how to respond effectively.
Technology has made working virtual easier than ever. But that's made building culture harder than ever too. If you are looking to build REAL culture in a VIRTUAL workforce then consider these 8 best practices which the authors have seen and used first-hand to build vibrant cultures in geographically dispersed teams.
BrandFoundations’ latest white paper takes a deep dive into the shadowy world of intangibles, shining a light on the two primary drivers of goodwill (brand and culture), uncovering research that shows five places buyers can see brand and culture creating value, and illuminating four simple investments any company can make in their brand and culture to unlock greater performance and value.