BrandFoundations was pleased to be the keynote speaker at the Rockland Business Women’s Network luncheon. We spoke on the topic of “higher purpose” and how it can be used to build healthier cultures and more valuable brands.
It seemed – at least at first blush – that air carrier Delta was taking a purpose-based stand, and that its purpose (or North Star) dictated that the company come down firmly on the opposite side of the NRA on this particular issue.
Cue the applause track for a corporation brave enough to stand on its morals, knowing full well that it’s going to take some incoming flack for doing so.
But don’t hit “play” quite yet.