United Airlines put's a new spin on "high-touch" customer service in just the latest example of how an organization's culture can completely undermine its brand and lead to the loss of billions of dollars in valuation.
White Paper: Driving Exit Valuation With "Intangibles"
BrandFoundations’ latest white paper takes a deep dive into the shadowy world of intangibles, shining a light on the two primary drivers of goodwill (brand and culture), uncovering research that shows five places buyers can see brand and culture creating value, and illuminating four simple investments any company can make in their brand and culture to unlock greater performance and value.
Peek Behind The Curtain: When a Hero Culture Betrays a Magician Brand
Nothing delights us like a Magician brand. And Uber is a classic one: Push a button, get a car (or make a few extra bucks). But this week's news was the Magician's worst nightmare, pulling back the curtain on the company's culture and revealing something a lot less wonderful. Here's how you can avoid the risk of an inward culture undermining and outward brand.
The Five Tribes of An Organization's Culture
Culture is a hard thing for many leaders to get their hands around, and yet it's critical for managing an organization. Tribal Leadership provides a simple framework for recognizing the stage of cultural evolution in any organization based on language. And it remains one of the simplest and most effective culture resources for leaders.
Bring Your People and Brand Together With Archetypes
Archetypal narratives have been present in brands almost since the moment Carl Jung identified them in 1919. But there hasn't always been a way to align them with an organization's cultural archetype. The new CultureTalk™ platform makes that possible and BrandFoundations is one the first partners certified to use it.