BrandFoundations was pleased to be the keynote speaker at the Rockland Business Women’s Network luncheon. We spoke on the topic of “higher purpose” and how it can be used to build healthier cultures and more valuable brands.
Protecting your brand in today’s highly politicized landscape is a little like tip-toeing through a minefield. Luckily, BrandFoundations and Peppercomm recently teamed up with the Public Relations Society of America to produce a webinar on this topic called “Reputation Management in a Polarized Age.”
In this short webinar BrandFoundations and John Pancoast from Acquisition Solutions explore the role that culture plays at every stage of the M&A process, review two powerful tools that can be used to “de-risk” cultural integrations, and show how they could be applied to the ongoing Amazon-Whole Foods integration.