Few industries in history have grown as fast as Cannabis & Hemp. But, rapid growth is creating cultural challenges that, if overlooked, could result in a replay of the dot-com boom and bust. Purpose is one way to address these challenges.
It seemed – at least at first blush – that air carrier Delta was taking a purpose-based stand, and that its purpose (or North Star) dictated that the company come down firmly on the opposite side of the NRA on this particular issue.
Cue the applause track for a corporation brave enough to stand on its morals, knowing full well that it’s going to take some incoming flack for doing so.
But don’t hit “play” quite yet.