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April 22, 2016
Steve Goodwin
Good Week/Bad Week in Branding

One tech giant is busy scanning books while the soon-to-be-former-employees of another are scanning the job postings. And scattered clouds are in the forecast, sunshine.

Good Week/Bad Week in Branding
March 18, 2016
Steve Goodwin
Good Week/Bad Week in Branding

The Feds help alternative energy strike a blow against big oil back East while fighting a potential newspaper monopoly out West. And if you were thinking “tuna for lunch,” sorry Charlie.

Good Week/Bad Week in Branding
March 4, 2016
Steve Goodwin
Good Week/Bad Week in Branding

America’s big-box retail chains are a gift that just keeps giving to wiseass brand know-it-alls running short on original ideas for their weekly drivel.

Good Week/Bad Week in Branding
February 12, 2016
Steve Goodwin
Good Week/Bad Week in Branding

The insta-media world wobbles with investor's woes while the fossil-fuel losing streak start to take its toll on an already unpopular industry. And forget the sandbox: two long-time rivals may soon be playing nicely in the toybox.

Good Week/Bad Week in Branding
February 5, 2016
Steve Goodwin
Good Week/Bad Week in Branding

The world's biggest chip-maker makes good on its diversity goals while the automotive industry continues to be an endless source of bad brand news. And a hipster car brand feels like it was gone in 60 seconds.

Good Week/Bad Week in Branding
Steve Goodwin
April 1, 2016

Good Week/Bad Week in Branding

Steve Goodwin
April 1, 2016
Good Week/Bad Week in Branding

Sexy young models in revealing poses.  Scandals, cover-ups and legal catfights. Cops who can’t stay on the right side of the road. This week’s edition reads like a Raymond Chandler novel.

Steve Goodwin
March 25, 2016

Good Week/Bad Week in Branding

Steve Goodwin
March 25, 2016
Good Week/Bad Week in Branding

Two of the world’s most powerful professional sports leagues take very different approaches to facing pressing challenges while two notable names abandon the partners who brought them to the dance.

Steve Goodwin
March 18, 2016

Good Week/Bad Week in Branding

Steve Goodwin
March 18, 2016
Good Week/Bad Week in Branding

The Feds help alternative energy strike a blow against big oil back East while fighting a potential newspaper monopoly out West. And if you were thinking “tuna for lunch,” sorry Charlie.

Steve Goodwin
March 11, 2016

Good Week/Bad Week in Branding

Steve Goodwin
March 11, 2016
Good Week/Bad Week in Branding

There’s only bad news for big automotive brands in a week that was unsafe at any speed (he said, borrowing from Nader to describe the nadir).

Steve Goodwin
March 4, 2016

Good Week/Bad Week in Branding

Steve Goodwin
March 4, 2016
Good Week/Bad Week in Branding

America’s big-box retail chains are a gift that just keeps giving to wiseass brand know-it-alls running short on original ideas for their weekly drivel.

Steve Goodwin
February 26, 2016

Good Week/Bad Week in Branding

Steve Goodwin
February 26, 2016
Good Week/Bad Week in Branding

One big-box retailer sees e-commerce fortunes rise while others prep for steep cuts as profits fall. And think twice before sprinkling that cheese on your pasta.

Steve Goodwin
February 19, 2016

Good Week/Bad Week in Branding

Steve Goodwin
February 19, 2016
Good Week/Bad Week in Branding

It’s Apple vs. the Feds in a heavyweight slugfest. Meanwhile, a former search champion can’t stop the bleeding and a dazed palooka takes yet another punch.

Steve Goodwin
February 12, 2016

Good Week/Bad Week in Branding

Steve Goodwin
February 12, 2016
Good Week/Bad Week in Branding

The insta-media world wobbles with investor's woes while the fossil-fuel losing streak start to take its toll on an already unpopular industry. And forget the sandbox: two long-time rivals may soon be playing nicely in the toybox.

Steve Goodwin
February 5, 2016

Good Week/Bad Week in Branding

Steve Goodwin
February 5, 2016
Good Week/Bad Week in Branding

The world's biggest chip-maker makes good on its diversity goals while the automotive industry continues to be an endless source of bad brand news. And a hipster car brand feels like it was gone in 60 seconds.

Steve Goodwin
January 15, 2016

Good Week/Bad Week in Branding

Steve Goodwin
January 15, 2016
Good Week/Bad Week in Branding

A space-exploration brand on the rise (literally); a worthy punching bag gets slugged again; and we bid a fond farewell to a once-great American brand.

Steve Goodwin
December 4, 2015

Good Week / Bad Week in Branding

Steve Goodwin
December 4, 2015
Good Week / Bad Week in Branding

The arrival of one child inspires unprecedented philanthropy, while the security and privacy of millions of others are threatened after a popular toymaker gets hacked.

Steve Goodwin
November 20, 2015

Good Week/Bad Week in Branding

Steve Goodwin
November 20, 2015
Good Week/Bad Week in Branding

An acquisition creates the world's largest hospitality brand. Fantasy football fans in NY get benched. And it's tough turkey for a national retailer ahead of the holiday season. 

Steve Goodwin
October 29, 2015

Good Week/Bad Week in Branding

Steve Goodwin
October 29, 2015
Good Week/Bad Week in Branding

A national retailer stays on-brand by closing its doors on one of the year's busiest shopping days. And will the trouble in coffee kingdom last longer than the line for your next mocha-frappa-slappa-ccino?

Steve Goodwin
October 16, 2015

Good Week/Bad Week in Branding

Steve Goodwin
October 16, 2015
Good Week/Bad Week in Branding

A mobile-payment innovator goes IPO while more job cuts could mean RIP for a daily-dealer and the FTC, EPA and DOJ could spell doom for VW  

Steve Goodwin
October 2, 2015

Good Week/Bad Week in Branding

Steve Goodwin
October 2, 2015
Good Week/Bad Week in Branding

Succession planning wins the day for a venerable fashion brand while NASA sends a long-time favorite contractor on an untethered space walk.

Steve Goodwin
September 25, 2015

Good Week/Bad Week in Branding

Steve Goodwin
September 25, 2015
Good Week/Bad Week in Branding

The automotive industry was kind enough to supply the grist for this inaugural edition of Good Week/Bad Week in Branding.

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