Good Week/Bad Week in Branding

I know, I know: GW/BWiB is starting to look a lot like MotorTrend.

Good Week: Tesla – The company unveils its new Model 3 to early rave reviews. Billed as the “everyman” Tesla and priced at $35K, Elon Musk is counting on this vehicle to revive brand’s flagging fortunes.

Bad Week: General MotorsFaulty power-steering electronics cause the recall of almost 6,300 police cars. Gives new meaning to the term “crooked cop.”

Still Having the Worst Week(s): Volkswagen – Rough double-whammy:  First, a German court sues the company for $3.7B over its emissions cover-up, the first such suit filed outside of the U.S. Then, the FTC files a suit demanding VW compensate American purchasers of affected vehicles.