Good Week/Bad Week in Branding

Good Week: REI - Outdoor-gear cooperative announces it will close its stores on Black Friday, telling everyone to binge-out on nature instead of rabid consumerism. Bonus points: staying on-brand while bucking the trend… and giving employees a day off.

Bad Week: Starbucks - World’s largest caffeine peddler see shares drop after its first-quarter forecast underwhelmed analysts. CEO blames recent investment in technology designed to speed order-delivery. Anyone feel like Starbucks is getting faster? Anyone feel like technology will help?