Good Week/Bad Week in Branding

Steve Goodwin

October 29, 2015

Good Week: REI - Outdoor-gear cooperative announces it will close its stores on Black Friday, telling everyone to binge-out on nature instead of rabid consumerism. Bonus points: staying on-brand while bucking the trend… and giving employees a day off.

Bad Week: Starbucks - World’s largest caffeine peddler see shares drop after its first-quarter forecast underwhelmed analysts. CEO blames recent investment in technology designed to speed order-delivery. Anyone feel like Starbucks is getting faster? Anyone feel like technology will help?

Latest Twitter Feed

Founder @JPLaqueur was featured on the Working on Purpose podcast with @alisecortez where the acceleration of the… https://t.co/zuxtARrZgr
Apr 15, 2020, 1:31 PM
Founder @JPLaqueur is a closing speaker this Friday 4/3 at the @NYRIW1 conference! He'll be sharing thoughts on pos… https://t.co/uf945McmL2
Apr 1, 2020, 10:56 AM
Yes, yes, yes & yes! https://t.co/tImScrqHXR Ad Age...you get us. Missing something on this list? No worries, we… https://t.co/HFW4JmBRuM
Mar 2, 2020, 7:00 AM

Subscribe to our newsletter

Opt-In

Using the form above and clicking “Submit” will be regarded as an “opt-in” to receiving information from BrandFoundations about upcoming webinars, events and news updates. We will not share or sell your personal information. You can unsubscribe at any time.

For details about our data collection policies please read our Privacy Policy.