In this interview with The McCormick Group, Brand Foundations discusses the differences yet essential connectedness between culture and brand and how companies can leverage authenticity to attract and retain the most talented employees.
Webinar Recap: Reputation Management in a Polarized Age
Protecting your brand in today’s highly politicized landscape is a little like tip-toeing through a minefield. Luckily, BrandFoundations and Peppercomm recently teamed up with the Public Relations Society of America to produce a webinar on this topic called “Reputation Management in a Polarized Age.”
Webinar Recap: Getting Culture Fit Right in Post-M&A Integration
In this short webinar BrandFoundations and John Pancoast from Acquisition Solutions explore the role that culture plays at every stage of the M&A process, review two powerful tools that can be used to “de-risk” cultural integrations, and show how they could be applied to the ongoing Amazon-Whole Foods integration.
Is Your M&A Activity Creating Value…or Destroying It?
Acquisitions are a common growth strategy for many organizations today. But it’s a path strewn with nasty landmines: politics, distraction, talent drain, customer confusion and execution failures. Knowing where these landmines lay is the first step in reducing the M&A risk and ensuring your deal adds performance and value rather than destroying it. Here are five places where a misstep can spell disaster along the M&A path.
Is Your Head In The Sand On Employer Brand?
There may be no better “canary in the coal mine” to detect culture dysfunction than an organization’s employer brand. Why? Because employer review sites have become the first place employees go to vent or complain. Learn how to use your employer brand as an early warning system for culture issues and how to respond effectively.