Archetypes

Webinar Recap: Reputation Management in a Polarized Age

Webinar Recap: Reputation Management in a Polarized Age

Protecting your brand in today’s highly politicized landscape is a little like tip-toeing through a minefield. Luckily, BrandFoundations and Peppercomm recently teamed up with the Public Relations Society of America to produce a webinar on this topic called “Reputation Management in a Polarized Age.” 

Is Your M&A Activity Creating Value…or Destroying It?

Is Your M&A Activity Creating Value…or Destroying It?

Acquisitions are a common growth strategy for many organizations today. But it’s a path strewn with nasty landmines: politics, distraction, talent drain, customer confusion and execution failures. Knowing where these landmines lay is the first step in reducing the M&A risk and ensuring your deal adds performance and value rather than destroying it. Here are five places where a misstep can spell disaster along the M&A path.

The Next Billion Dollar Brand: Growing in a Greenhouse Near You

The Next Billion Dollar Brand: Growing in a Greenhouse Near You

Having “grown up” in the telecom and IT technology industries, we've seen innovation that led to big brand opportunities. But in the last few weeks, we’ve come to believe the next billion-dollar brand will not come from IT but rather, cannabis, and that brand is likely growing in a greenhouse near you.