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What
Who
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Case Studies
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PWI Workshop
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Brand Snark

Featured
BrandSnark: Good Week/Bad Week for the Big Brands
July 27, 2018
BrandSnark: Good Week/Bad Week for the Big Brands
July 27, 2018

Two old-economy brands are trending upward, with one staging a low-frequency back-from-the-dead revival. Meanwhile, Facebook hits an unwelcome milestone while an angry dough-slinger hits back.

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July 27, 2018
BrandSnark: Good Week/Bad Week for the Big Brands
July 20, 2018
BrandSnark: Good Week/Bad Week for the Big Brands
July 20, 2018

The fortunes (literally) of two tech titans take divergent paths this week, while it’s looking more and more like a leading chain is preparing to slice its controversial founder completely out of the picture.

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July 20, 2018
BrandSnark: Good Week/Bad Week for the Big Brands
June 22, 2018
BrandSnark: Good Week/Bad Week for the Big Brands
June 22, 2018

The biggest brandhouse makes up for lost time while the airlines redeem their otherwise lost souls. And in the least surprising news ever, men are idiots.

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June 22, 2018
BrandSnark: Good Week/Bad Week for the Big Brands
June 15, 2018
BrandSnark: Good Week/Bad Week for the Big Brands
June 15, 2018

Four well-known brand do good for the planet and the pizza, while three others serve up yukburgers.

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June 15, 2018
BrandSnark: Good Week/Bad Week for the Big Brands
June 8, 2018
BrandSnark: Good Week/Bad Week for the Big Brands
June 8, 2018

This week’s Snark is all about the batter.

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June 8, 2018
BrandSnark: Good Week/Bad Week for the Big Brands
June 1, 2018
BrandSnark: Good Week/Bad Week for the Big Brands
June 1, 2018

Big-box retailers dominate this week’s Snark, with some faring better than others. And a pharmaceutical manufacturer stays alert – and principled – after finding itself dragged into a white-hot spotlight.

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June 1, 2018
BrandSnark: Good Week/Bad Week for the Big Brands
May 18, 2018
BrandSnark: Good Week/Bad Week for the Big Brands
May 18, 2018

This week’s BrandSnark is dominated by animals, from cuddly lapdogs to stinking fish to lizards that walk upright.

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May 18, 2018
BrandSnark: Good Week/Bad Week for the Big Brands
May 11, 2018
BrandSnark: Good Week/Bad Week for the Big Brands
May 11, 2018

It’s been a slow week, yet the cookie crumbles, the coffee perks and the car flies.

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May 11, 2018
BrandSnark: Good Week/Bad Week for the Big Brands
May 4, 2018
BrandSnark: Good Week/Bad Week for the Big Brands
May 4, 2018

A legendary music maker hits a sour chord while a shoe giant can’t kick the controversy after a celebrity designer shoots his mouth off. Kroger burger, Kanye?

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May 4, 2018
BrandSnark: Good Week/Bad Week for the Big Brands
April 20, 2018
BrandSnark: Good Week/Bad Week for the Big Brands
April 20, 2018

A group of big brands demonstrated varying levels of corporate conscience this week. More surprising? A bank led the way.

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April 20, 2018
BrandSnark: Good Week/Bad Week for the Big Brands
April 6, 2018
BrandSnark: Good Week/Bad Week for the Big Brands
April 6, 2018

Familiar breakfast and dessert brands opt for clean energy while another clean energy darling hits continued speed bumps. And your recent visit to two long-time retail leaders may continue to haunt you.

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April 6, 2018
BrandSnark: Good Week/Bad Week for the Big Brands
March 16, 2018
BrandSnark: Good Week/Bad Week for the Big Brands
March 16, 2018

It’s official: there is no good brand news this week… only the ongoing fall of titans.

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March 16, 2018
BrandSnark: Good Week/Bad Week for the Big Brands
March 9, 2018
BrandSnark: Good Week/Bad Week for the Big Brands
March 9, 2018

Welcome to this week’s all-food Snark. Season to taste.

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March 9, 2018
BrandSnark: Good Week/Bad Week for the Big Brands
March 2, 2018
BrandSnark: Good Week/Bad Week for the Big Brands
March 2, 2018

This week’s BrandSnark offers no jokes: good, bad or otherwise. Just a lesson on growing a corporate backbone and how brands often step in when other institutions flounder.

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March 2, 2018
BrandSnark: Good Week/Bad Week for the Big Brands
February 23, 2018
BrandSnark: Good Week/Bad Week for the Big Brands
February 23, 2018

Two familiar names decide to merge. The Colonel has a partner he’d like to purge. And a top auto exec gets the boot because he couldn’t fight the urge.

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February 23, 2018
BrandSnark: Good Week/Bad Week for the Big Brands
February 9, 2018
BrandSnark: Good Week/Bad Week for the Big Brands
February 9, 2018

One celebrity CEO sees two of his brands soar to new heights, while another angles to bring two of his into your home. And the country’s retail pulse gets ever more faint.

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February 9, 2018
BrandSnark: Good Week/Bad Week for the Big Brands
February 2, 2018
BrandSnark: Good Week/Bad Week for the Big Brands
February 2, 2018

Hope you’ve still got an appetite after digesting this week’s three-course, all-food-and-beverage Snark, featuring the building blocks of the nutrition pyramid: caffeine, alcohol and food poisoning.

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February 2, 2018
BrandSnark: Good Week/Bad Week for the Big Brands
January 26, 2018
BrandSnark: Good Week/Bad Week for the Big Brands
January 26, 2018

A major pollution contributor finds a conscience and two popular consumer brands find new homes. And the retail herd continues to thin, kiddies.

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January 26, 2018
BrandSnark: Good Week/Bad Week for the Big Brands
January 19, 2018
BrandSnark: Good Week/Bad Week for the Big Brands
January 19, 2018

An iconic house cleaning brand finds itself unwittingly in the food business, while an iconic food brand intentionally cleans house. And the music you’re listening to? Pilfered, most likely.

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January 19, 2018
BrandSnark: Good Week/Bad Week for the Big Brands
January 12, 2018
BrandSnark: Good Week/Bad Week for the Big Brands
January 12, 2018

A once-dying American brand offers a snapshot of resurgence while recalls further deflate the image of a giant automaker. And an epic display of tone-deafness has a clothing company scrambling to mend its reputation.

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January 12, 2018
BrandSnark: Good Week/Bad Week for the Big Brands
January 5, 2018
BrandSnark: Good Week/Bad Week for the Big Brands
January 5, 2018

An island nation does right by its female citizens while a popular hospitality brand seems to have citizenship concerns of its own. And the iconic retail brands of yesterday continue to vanish before our eyes.

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January 5, 2018
BrandSnark: Good Week/Bad Week for the Big Brands
December 22, 2017
BrandSnark: Good Week/Bad Week for the Big Brands
December 22, 2017

A perennial BrandSnark punching bag trades places with a customary brand exemplar, and a high-profile CEO is now eating more crow than crust.

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December 22, 2017
BrandSnark: Good Week/Bad Week for the Big Brands
December 15, 2017
BrandSnark: Good Week/Bad Week for the Big Brands
December 15, 2017

A bricks-and-mortar leader targets the e-commerce giants, an airline gets it right and wrong simultaneously, and recalls have a pair of carmakers seeing red.

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December 15, 2017
BrandSnark: Good Week/Bad Week for the Big Brands
December 8, 2017
BrandSnark: Good Week/Bad Week for the Big Brands
December 8, 2017

A coveted outdoor brand takes a monumental stand, media empires swap stakes, an fall-guy in the hot seat gets some time to chill, and a retail giant will spend a fortune on punctuation.

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December 8, 2017
BrandSnark: Good Week/Bad Week for the Big Brands
December 1, 2017
BrandSnark: Good Week/Bad Week for the Big Brands
December 1, 2017

Some familiar faces are at it again. The big book does right, the big fruit has worms, and one airline finds yet a new way to screw up big-time.

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December 1, 2017
BrandSnark: Good Week/Bad Week for the Big Brands
November 16, 2017
BrandSnark: Good Week/Bad Week for the Big Brands
November 16, 2017

A new-tech darling thrives while yet another old-tech giant nosedives. And the best place for pizza is in a closed mouth.

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November 16, 2017
BrandSnark: Good Week/Bad Week for the Big Brands
November 10, 2017
BrandSnark: Good Week/Bad Week for the Big Brands
November 10, 2017

It’s all peaches and cream for one industry leader while the going gets slippery for two of the biggest names in retail.

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November 10, 2017
BrandSnark: Good Week/Bad Week for the Big Brands
November 3, 2017
BrandSnark: Good Week/Bad Week for the Big Brands
November 3, 2017

Today’s a big day for Apple and iPhone fans, but it caps a rough week for a pair of well-known flatbread and footwear makers.

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November 3, 2017
BrandSnark: Good Week/Bad Week for the Big Brands
October 27, 2017
BrandSnark: Good Week/Bad Week for the Big Brands
October 27, 2017

A grand dame of American retail sells her castle while two other iconic brands stumble.

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October 27, 2017
BrandSnark: Good Week/Bad Week for the Big Brands
October 20, 2017
BrandSnark: Good Week/Bad Week for the Big Brands
October 20, 2017

A popular designer wins by making life easier for those with disabilities, while layoffs and recalls plague some pretty recognizable brands.

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October 20, 2017

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