The past 18 months I’ve had an opportunity to test the BrandFoundations as never before: to integrate the cultures of multiple companies during a pandemic. The results have been magnificent. This is the story of that journey.
It seemed – at least at first blush – that air carrier Delta was taking a purpose-based stand, and that its purpose (or North Star) dictated that the company come down firmly on the opposite side of the NRA on this particular issue.
Cue the applause track for a corporation brave enough to stand on its morals, knowing full well that it’s going to take some incoming flack for doing so.
But don’t hit “play” quite yet.
Do businesses have an obligation to society beyond shareholders? For decades the answer has seemingly been no. But the rise of the Conscious Capitalism movement, and the Business Roundtable’s embrace of its multi-stakeholder tenet may herald a tipping point. And BrandFoundations is doing our best to give it a nudge over the edge…
Brian Rollo is a culture, training and leadership development expert, fellow CultureTalk certified partner and host of the podcast Lead With Impact, . Listen to JP’s appearance on the podcast as he and Brian discuss the power of brand and culture, our viral PWI messaging model and the future of a more conscious form or capitalism.
What does it look like when philanthropy and CSR aren’t just an afterthought to a businesses operations and profit centers but rather, are integral to it? In partnership with Conscious Capitalism NYC, we hosted a fireside chat with City Winery Founder and legendary benefit concert promoter Michael Dorf to find out.
At this month’s Outdoor Retail Snow Show, we saw a winter sports industry that is bravely taking on the many challenges of climate change, diversity and inclusion, even tariffs and technology. While the efforts we witnessed were widespread and well-intentioned, it seems to us the industry would benefit from Conscious Capitalism as a framework to better organize and align its approach to these and other challenges ahead.
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