BrandFoundations was pleased to be the keynote speaker at the Rockland Business Women’s Network luncheon. We spoke on the topic of “higher purpose” and how it can be used to build healthier cultures and more valuable brands.
Protecting your brand in today’s highly politicized landscape is a little like tip-toeing through a minefield. Luckily, BrandFoundations and Peppercomm recently teamed up with the Public Relations Society of America to produce a webinar on this topic called “Reputation Management in a Polarized Age.”
Mission, Vision & Values are dead and are likely to generate eye rolling. But Purpose, Way & Impact (PWI) can bring inspiration back to these critical, foundational messages. With our new DIY Workshop Kit anyone can lead their organization to a set of statements their customers and staff can believe in.