BrandFoundations was pleased to be the keynote speaker at the Rockland Business Women’s Network luncheon. We spoke on the topic of “higher purpose” and how it can be used to build healthier cultures and more valuable brands.
Protecting your brand in today’s highly politicized landscape is a little like tip-toeing through a minefield. Luckily, BrandFoundations and Peppercomm recently teamed up with the Public Relations Society of America to produce a webinar on this topic called “Reputation Management in a Polarized Age.”
It seemed – at least at first blush – that air carrier Delta was taking a purpose-based stand, and that its purpose (or North Star) dictated that the company come down firmly on the opposite side of the NRA on this particular issue.
Cue the applause track for a corporation brave enough to stand on its morals, knowing full well that it’s going to take some incoming flack for doing so.
But don’t hit “play” quite yet.
Liberty Skis has pulled off one of the rarest branding achievements: creating a cult brand with universal appeal. In this interview with the Chairman and Co-Founder we learn the magic behind this incredible company and how its purposeful products, culture and brand are allowing it to take the ski industry by storm.