How can brands that are so loved have Mission Statements that are so lame?! There is nothing more disappointing to an employee or customer. Here are five of the saddest examples and where we think they've missed the mark.
It seemed – at least at first blush – that air carrier Delta was taking a purpose-based stand, and that its purpose (or North Star) dictated that the company come down firmly on the opposite side of the NRA on this particular issue.
Cue the applause track for a corporation brave enough to stand on its morals, knowing full well that it’s going to take some incoming flack for doing so.
But don’t hit “play” quite yet.