BrandSnark: Good Week/Bad Week for the Big Brands

Good Week: Walmart The world’s largest retailer will forego seasonal hiring this year, opting instead to offer its employees extra holiday hours. The move appears to be a win-win: Walmart saves the expense of recruiting and training seasonal workers while meeting its employees’ long-stated desire to boost their income through additional hours.

Bad Week: General Motors – The automotive giant announced plans to shutter the overnight shift at its plant in Spring Hill, Tennessee at the end of November, a move expected to result in hundreds of layoffs. The plant makes Cadillac XT5 and GMC Acadia SUVs. 

It’s On: Gillette & Schick – Gillette’s parent company (house-of-brands colossus Procter & Gamble) sued Schick’s parent company (the cleverly named Edgewell) in an effort to stop sales of the latter’s blade cartridges designed to fit Gillette’s Fusion handles. The line between “The Best a Man Can Get” and “Cease-and-Desist” is indeed razor thin.