BrandSnark: Good Week/Bad Week for the Big Brands

Good Week: Tesla – Increased sales of the company’s Models S and X combined with excitement around its recently unveiled “mass market” Model 3 to drive Q2 earnings well past analyst expectations.

Bad Week: Under Armour – The sportswear upstart announced a restructuring that would eliminate close to 300 jobs and bring $120M in related charges in 2017 alone as the company “refocuses.”

Worse Week: Fitbit – The once-ubiquitous personal fitness tracker is in bad shape, reporting a loss of $58.2M in Q2: a 40% drop in revenue and its third consecutive down quarter.