BrandSnark: Good Week/Bad Week for the Big Brands

Good Week: Facebook – Putting its massive reach to Good Samaritan use, the social media colossus announced it will share data gathered via its Safety Check feature to help international aid programs – including UNICEF and the International Red Cross – more easily locate people who need help... so they can watch videos of dogs playing the piano wearing cowboy outfits.

Bad Week: Retail Royalty The parent company of legendary retailers Saks Fifth Avenue and Lord & Taylor announced it will cut nearly 2,000 jobs. This as Macy’s announces further store closings, J. Crew attempts to revive its fortunes by replacing its CEO and publicly held Nordstroms considers bolting the market under a proposal from members of the namesake family to purchase the ailing chain.

Worse Week: Chipotle – Making a Volkswagen-esque second consecutive appearance on the wrong end of BrandSnark, the habitually bad news burrito peddler takes yet another shot to the chimichangas as employees in New Jersey file a class-action lawsuit claiming they were stiffed on overtime pay.