The best-loved companies – those with the most loyal customers and employees – have one thing in common: an authentic foundation of brand values, messages and strategies that drive their internal culture in addition to their external marketing. The result: solid connections with all their audiences.

At BrandFoundations, our sole focus is on helping our clients lay those foundations and build those connections.

Why Invest in Brand?

BrandFoundations uniquely integrates the disciplines of branding and organizational development through a proven, rapid process that captures and articulates your unique “organizational DNA” in a way that’s compelling to both your customers and your workforce.

We help clients build a solid foundation of authentic brand stories, messages and strategies that result in better external positioning as well as improved internal culture and performance. Because when brands are truly “lived” within an organization, the myriad benefits include greater differentiation from competitors and deeper loyalty among all audiences. This is the reason we exist and it’s what drives our “Build Solid Connections” tagline.

BrandFoundations Clients Experience

For us, “brand” is deeper than logos, color schemes and slogans: it’s the navigational “true north” that guides everything – from competitive positioning, operational procedures and hiring / recruitment to, yes… logos, slogans and all creative execution.

That’s why we operate as "brand advocates,” focused entirely on building your solid foundation and then collaborating with the right partners to ensure it’s powerfully infused throughout your enterprise, both externally (websites, collateral, campaigns, etc.) and internally (recruiting, training, compensation/rewards, etc.).

Our Partner Ecosystem

To bring our clients’ carefully crafted brand foundations to life, we partner closely with a select cadre of top firms in the fields of digital and traditional marketing and design, opinion research and public/media relations, and human resources development and training, to name a few.

Since 2003, BrandFoundations and its founding partner JP Laqueur, have been demonstrating what's possible when great brands and great cultures are brought to life with great messaging and great purpose.

JP Laqueur

Throughout his career, JP has been creating understanding and connections between people and brands, buyers and sellers, companies and employees. He began his career at MCI, marketing some of the world’s very first Internet services, and seeing first-hand how a powerful brand – and a committed culture – could disrupt a 100-year old monopoly and change the world. 

Over the next twenty five years, JP held senior tech industry marketing positions and founded a series of marketing and brand agencies – continuously evolving the practice of corporate storytelling until it perfectly reflected his vision of uniting the disciplines of brand and culture.

JP holds a BA in Political Science from Hobart College.  He is chairman of the Conscious Capitalism Chapter of NYC and sits on the Board of Directors of Parks & Trails New York. JP is also a first-degree black belt in Taekwondo and can be found skiing, biking or hiking in the woods of New York or Vermont when not integrating brands and cultures.

Our clients come from a wide spectrum of industries, including Technology/Telecom, Finance, Real Estate, Consumer Products, Healthcare, Higher Education and Non-Profit.

Here’s a small-but-representative listing of organizations that have seen the powerful benefits of building a solid brand foundation.