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April 22, 2016
Steve Goodwin
Good Week/Bad Week in Branding

One tech giant is busy scanning books while the soon-to-be-former-employees of another are scanning the job postings. And scattered clouds are in the forecast, sunshine.

Good Week/Bad Week in Branding
March 18, 2016
Steve Goodwin
Good Week/Bad Week in Branding

The Feds help alternative energy strike a blow against big oil back East while fighting a potential newspaper monopoly out West. And if you were thinking “tuna for lunch,” sorry Charlie.

Good Week/Bad Week in Branding
March 4, 2016
Steve Goodwin
Good Week/Bad Week in Branding

America’s big-box retail chains are a gift that just keeps giving to wiseass brand know-it-alls running short on original ideas for their weekly drivel.

Good Week/Bad Week in Branding
February 12, 2016
Steve Goodwin
Good Week/Bad Week in Branding

The insta-media world wobbles with investor's woes while the fossil-fuel losing streak start to take its toll on an already unpopular industry. And forget the sandbox: two long-time rivals may soon be playing nicely in the toybox.

Good Week/Bad Week in Branding
February 5, 2016
Steve Goodwin
Good Week/Bad Week in Branding

The world's biggest chip-maker makes good on its diversity goals while the automotive industry continues to be an endless source of bad brand news. And a hipster car brand feels like it was gone in 60 seconds.

Good Week/Bad Week in Branding
Steve Goodwin
January 5, 2018

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
January 5, 2018
BrandSnark: Good Week/Bad Week for the Big Brands

An island nation does right by its female citizens while a popular hospitality brand seems to have citizenship concerns of its own. And the iconic retail brands of yesterday continue to vanish before our eyes.

Steve Goodwin
December 22, 2017

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
December 22, 2017
BrandSnark: Good Week/Bad Week for the Big Brands

A perennial BrandSnark punching bag trades places with a customary brand exemplar, and a high-profile CEO is now eating more crow than crust.

Steve Goodwin
December 15, 2017

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
December 15, 2017
BrandSnark: Good Week/Bad Week for the Big Brands

A bricks-and-mortar leader targets the e-commerce giants, an airline gets it right and wrong simultaneously, and recalls have a pair of carmakers seeing red.

Steve Goodwin
December 8, 2017

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
December 8, 2017
BrandSnark: Good Week/Bad Week for the Big Brands

A coveted outdoor brand takes a monumental stand, media empires swap stakes, an fall-guy in the hot seat gets some time to chill, and a retail giant will spend a fortune on punctuation.

Steve Goodwin
December 1, 2017

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
December 1, 2017
BrandSnark: Good Week/Bad Week for the Big Brands

Some familiar faces are at it again. The big book does right, the big fruit has worms, and one airline finds yet a new way to screw up big-time.

Steve Goodwin
November 16, 2017

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
November 16, 2017
BrandSnark: Good Week/Bad Week for the Big Brands

A new-tech darling thrives while yet another old-tech giant nosedives. And the best place for pizza is in a closed mouth.

Steve Goodwin
November 10, 2017

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
November 10, 2017
BrandSnark: Good Week/Bad Week for the Big Brands

It’s all peaches and cream for one industry leader while the going gets slippery for two of the biggest names in retail.

Steve Goodwin
November 3, 2017

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
November 3, 2017
BrandSnark: Good Week/Bad Week for the Big Brands

Today’s a big day for Apple and iPhone fans, but it caps a rough week for a pair of well-known flatbread and footwear makers.

Steve Goodwin
October 27, 2017

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
October 27, 2017
BrandSnark: Good Week/Bad Week for the Big Brands

A grand dame of American retail sells her castle while two other iconic brands stumble.

Steve Goodwin
October 20, 2017

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
October 20, 2017
BrandSnark: Good Week/Bad Week for the Big Brands

A popular designer wins by making life easier for those with disabilities, while layoffs and recalls plague some pretty recognizable brands.

Steve Goodwin
October 13, 2017

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
October 13, 2017
BrandSnark: Good Week/Bad Week for the Big Brands

Revolution is in the air as big oil goes electric, girls crash the boys’ party, and the bird of peace shows its tone-deaf side.

Steve Goodwin
October 6, 2017

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
October 6, 2017
BrandSnark: Good Week/Bad Week for the Big Brands

Two automotive giants say “charge it.” A legendary toymaker says “nix it.” And a troubled email provider says “you may not believe this but…”

Steve Goodwin
September 29, 2017

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
September 29, 2017
BrandSnark: Good Week/Bad Week for the Big Brands

“Home for the holidays” means vastly different things for employees of two of the world’s most recognizable brands, while still two others attempt to edge each other out of market share.  

Steve Goodwin
September 7, 2017

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
September 7, 2017
BrandSnark: Good Week/Bad Week for the Big Brands

More goings and comings in the retail-chain world, trouble in the toybox, and a messy corporate food-fight finds a driver ditched for dough. Nuts.

Steve Goodwin
August 25, 2017

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
August 25, 2017
BrandSnark: Good Week/Bad Week for the Big Brands

A once-unlikely pairing is paring prices on pears, while one of America’s best-known brands seeks to re-spark its image overseas and “the family company” gets waxed in the courts and the media.

Steve Goodwin
August 18, 2017

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
August 18, 2017
BrandSnark: Good Week/Bad Week for the Big Brands

One company tries to snuff out the flames of hatred while another is about to hatch a golden egg. And I’ve never been happier to work at home, domestic dangers notwithstanding.

Steve Goodwin
August 11, 2017

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
August 11, 2017
BrandSnark: Good Week/Bad Week for the Big Brands

Junk food… streaming TV… car crashes. Sounds like Friday night in America.

Steve Goodwin
August 4, 2017

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
August 4, 2017
BrandSnark: Good Week/Bad Week for the Big Brands

An innovation darling soars while a pair of fitness-related brands stumble.

Steve Goodwin
July 28, 2017

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
July 28, 2017
BrandSnark: Good Week/Bad Week for the Big Brands

From handbags to teabags.  An accessory giant chews up a well-heeled brand while badgers take a bite out of the apple and it’s a week steeped in sorrow for yet another mall-based chain.

Steve Goodwin
July 21, 2017

BrandSnark: Good Week/Bad Week for the Big Brands

Steve Goodwin
July 21, 2017
BrandSnark: Good Week/Bad Week for the Big Brands

More and more people are staying in to watch a good flick, as may some U.S. workers when they have a lot more time to chill around the holidays. And why not? Going to a restaurant can be hazardous to your health.

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