BrandSnark: Good Week/Bad Week for the Big Brands

Good Week: Alphabet – Google’s parent company makes rare back-to-back “Good Week” appearances on the news that Q1 earnings finally exceeded analyst estimates (ending a four-year “miss” streak) on the strength of increased mobile ad revenue. Yet another sign that we can't put those damned phones down.

Bad Week: Bacardi In a classic case of “no good deed goes unpunished,” the Canadian Food Inspection Agency comes down on the international booze giant after discovering bottles of Bombay Sapphire gin that contained nearly twice the advertised amount of alcohol (70% to the standard 40%), which prompted a national recall. #overachievers

Worse Week: Toyota – The Japanese automotive giant was forced to recall approximately 250,000 2016 and 2017 Tacoma trucks – largely in North America – due to the rear wheels potentially locking up, causing drivers to lose control.

Tone-Deaf Week: American Airlines – Like lemmings to the cliff, the second-most hated U.S. carrier proves to be its own worse enemy, announcing it will further reduce legroom on its 737 fleet in order to squeeze in more seats. Sadly, the move makes it harder for passengers to leap from their seats to throttle American employees.