BrandSnark: Good Week/Bad Week for the Big Brands

Good Week: Delta Airlines – Seeing a P.R. opportunity and seizing it by the throat, the carrier is now allowing its employees to offer up to $10,000 in compensation to customers asked to give up their seats to due overbooking. Delta’s previous cap – $1,350 – was already among the highest in the industry and resulted in the airline getting more passengers to give up their seats in 2016 than any other U.S. carrier.

Bad Week: Subaru & Tesla The “it’s all about the love” automobile manufacturer was forced to recall 33,000 2017 Imprezas due to fuel problems that can cause the engine to stall without warning, and media-darling Tesla recalls 53,000 vehicles to fix a parking brake issue.

Worse Week: Boeing – Hundreds of engineers in Washington and other states will be laid off due to sluggish aircraft sales, bringing the total number of layoffs this year to more than 2,000.

Worser Week: General MotorsThe world’s largest carmaker would trade places with Subaru and Tesla (who wouldn't?) in a heartbeat after Venezuelan authorities seized its plant in Valencia.