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    <loc>http://www.brandfoundations.us/blog-overview/2019/10/1/podcast-appearance-lead-with-impact</loc>
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    <loc>http://www.brandfoundations.us/blog-overview/2019/1/7/societal-crises-2018-brands-that-won-amp-lost</loc>
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    <lastmod>2018-08-29</lastmod>
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    <loc>http://www.brandfoundations.us/blog-overview/2018/8/6/the-apolitical-brand-is-dead</loc>
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    <lastmod>2020-05-06</lastmod>
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    <loc>http://www.brandfoundations.us/blog-overview/2018/6/25/purpose-pilsner-pizza-brandfoundations-on-broadway</loc>
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    <lastmod>2020-05-06</lastmod>
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    <loc>http://www.brandfoundations.us/blog-overview/2018/5/23/are-you-ready-for-some-football-controversy</loc>
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    <lastmod>2020-05-06</lastmod>
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    <loc>http://www.brandfoundations.us/blog-overview/2018/4/23/how-purpose-creates-healthier-cultures-and-stronger-brands</loc>
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    <loc>http://www.brandfoundations.us/blog-overview/2018/4/24/applying-purpose-way-impact-pwi-to-conscious-capitalism</loc>
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    <lastmod>2020-05-06</lastmod>
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    <lastmod>2020-05-06</lastmod>
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    <lastmod>2020-05-06</lastmod>
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    <lastmod>2020-05-06</lastmod>
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      <image:title>Recent Thoughts - Kirenaga: A Cutting-Edge Venture Investor Uses PWI to Stay Sharp</image:title>
      <image:caption>Kirenaga's PWI whiteboard</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1524489562057-5118QJ1JU5TYQO5NSFAO/Screen+Shot+2018-04-09+at+5.31.38+PM.png</image:loc>
      <image:title>Recent Thoughts - Kirenaga: A Cutting-Edge Venture Investor Uses PWI to Stay Sharp</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1524489027954-IOYH97BU3DGTX854S5AK/Screen+Shot+2018-04-23+at+9.09.35+AM.png</image:loc>
      <image:title>Recent Thoughts - Kirenaga: A Cutting-Edge Venture Investor Uses PWI to Stay Sharp</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1524489327914-XIVGTP1PWZNCK6CBJTBD/Screen+Shot+2018-04-09+at+5.31.54+PM.png</image:loc>
      <image:title>Recent Thoughts - Kirenaga: A Cutting-Edge Venture Investor Uses PWI to Stay Sharp</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1524489362056-J6DIC40W4MXXGM61JJLE/0.jpg</image:loc>
      <image:title>Recent Thoughts - Kirenaga: A Cutting-Edge Venture Investor Uses PWI to Stay Sharp</image:title>
      <image:caption>Dave Scalzo, Kirenaga Ventures</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.brandfoundations.us/blog-overview/2018/2/28/delta-does-the-right-thing-for-no-apparent-reason</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-03-23</lastmod>
  </url>
  <url>
    <loc>http://www.brandfoundations.us/blog-overview/2018/2/26/liberty-skis-a-cult-brand-with-universal-appeal</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-03-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1519701233989-W7ZHVI4W73BYBHTRFKWG/Screen+Shot+2018-02-13+at+6.04.15+PM.png</image:loc>
      <image:title>Recent Thoughts - Liberty Skis: A Cult Brand with Universal Appeal</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1519701292741-QUJZ8N4WNC0PSVYDVQV3/Screen+Shot+2018-02-13+at+5.59.26+PM.png</image:loc>
      <image:title>Recent Thoughts - Liberty Skis: A Cult Brand with Universal Appeal</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1519700838010-QYTG2QVJIIC0UYR35QUF/Screen+Shot+2018-02-13+at+5.10.29+PM.png</image:loc>
      <image:title>Recent Thoughts - Liberty Skis: A Cult Brand with Universal Appeal</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.brandfoundations.us/blog-overview/2018/1/16/is-your-ma-activity-creating-valueor-destroying-it</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1517260049113-4BG6MJ6UOHQI6NF8Y8QU/image-asset.png</image:loc>
      <image:title>Recent Thoughts - Is Your M&amp;A Activity Creating Value…or Destroying It?</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.brandfoundations.us/blog-overview/2018/1/29/is-your-head-in-the-sand-on-employer-brand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1517259615859-PDQ2HKAUPDRMZBTG9EKF/culture+in+magnifying+glass.jpg</image:loc>
      <image:title>Recent Thoughts - Is Your Head In The Sand On Employer Brand?</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.brandfoundations.us/blog-overview/2018/1/19/its-a-brave-new-world-at-the-intersection-of-purpose-and-profit</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-06</lastmod>
  </url>
  <url>
    <loc>http://www.brandfoundations.us/blog-overview/2018/1/16/how-to-build-real-culture-in-a-virtual-workforce</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-06</lastmod>
  </url>
  <url>
    <loc>http://www.brandfoundations.us/blog-overview/2017/12/8/brands-to-love-mission-statements-to-loathe</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-03-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1512768267484-ESYDJFSV4KUJHTP4PA3A/FedExLogo.jpg</image:loc>
      <image:title>Recent Thoughts - Brands to Love, Mission Statements to Loathe...</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1512768162426-AJW4YUXTEQQUZHCZAIRE/Screen+Shot+2017-12-08+at+9.03.58+AM.png</image:loc>
      <image:title>Recent Thoughts - Brands to Love, Mission Statements to Loathe...</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1512768205962-ZP41MG10LSUAHEHE8CAN/honda-logo.png</image:loc>
      <image:title>Recent Thoughts - Brands to Love, Mission Statements to Loathe...</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1512768310410-W6O93VOTAHVLA3ND9LJM/image-asset.png</image:loc>
      <image:title>Recent Thoughts - Brands to Love, Mission Statements to Loathe...</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1512768377896-WPO5FTPF8X62ZW4BWWHH/Screen+Shot+2017-12-08+at+8.55.50+AM.png</image:loc>
      <image:title>Recent Thoughts - Brands to Love, Mission Statements to Loathe...</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.brandfoundations.us/blog-overview/2017/9/21/for-a-better-organizational-culture-go-back-to-college</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1506014364244-70POV7GM6BW4QCNED2G0/Screen+Shot+2017-09-21+at+1.17.02+PM.png</image:loc>
      <image:title>Recent Thoughts - For a Better Organizational Culture, Go Back To College</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1506014311649-9L9OFRTM42BI72P06ENG/Screen+Shot+2017-09-21+at+1.15.00+PM.png</image:loc>
      <image:title>Recent Thoughts - For a Better Organizational Culture, Go Back To College</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.brandfoundations.us/blog-overview/2017/9/21/why-a-bigger-purpose-can-mean-a-smaller-payroll</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1506004890547-UKGDVLZ0WT7HXMOS9KH5/Screen+Shot+2017-09-18+at+1.49.59+PM.png</image:loc>
      <image:title>Recent Thoughts - Why a Bigger PURPOSE Can Mean a Smaller PAYROLL</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.brandfoundations.us/blog-overview/2017/8/8/how-to-sell-brand-culture-to-the-ceo</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1502223230226-F2JRM6GWK7LZ1BKQNJR5/image-asset.png</image:loc>
      <image:title>Recent Thoughts - How to Sell Brand &amp; Culture To The CEO</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.brandfoundations.us/blog-overview/2017/7/11/the-roi-of-story</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1499778976434-EZ9YCYU5WPWCSV8KRC9Q/image-asset.png</image:loc>
      <image:title>Recent Thoughts - The ROI of STORY</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1499778067023-4700AJDZK3TA79QDLO9N/image-asset.png</image:loc>
      <image:title>Recent Thoughts - The ROI of STORY</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.brandfoundations.us/blog-overview/2017/6/22/practical-business-storytelling-three-narratives-every-employee-should-know</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1498137004032-GQZF3UX4P8ONY2OVMVM2/image-asset.png</image:loc>
      <image:title>Recent Thoughts - Practical Business Storytelling: Three Narratives Every Employee Should Know</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.brandfoundations.us/blog-overview/2017/6/15/trouble-steps-in-when-brand-and-culture-stand-apart</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1497579496516-2J7LETJBLEVZ4USYHC7H/image-asset.jpeg</image:loc>
      <image:title>Recent Thoughts - Trouble Steps In When Brand and Culture Stand Apart</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.brandfoundations.us/blog-overview/2017/5/23/mission-vision-values-are-dead-forgotten-heres-a-framework-you-might-actually-remember</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1532779156481-P14HB8FBDM1RPH5VASYD/Screen+Shot+2018-07-28+at+7.47.15+AM.png</image:loc>
      <image:title>Recent Thoughts - Mission, Vision &amp; Values are Dead!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1532779208736-7J5X3C4DFXVCPUGHO2XZ/Screen+Shot+2018-07-28+at+7.47.06+AM.png</image:loc>
      <image:title>Recent Thoughts - Mission, Vision &amp; Values are Dead!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1495551184414-T7YGV9AQO4KJXYC5XKQ3/image-asset.png</image:loc>
      <image:title>Recent Thoughts - Mission, Vision &amp; Values are Dead!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1532779132950-LS0ZXJPX4LH43GRL24XD/Screen+Shot+2018-07-28+at+7.52.37+AM.png</image:loc>
      <image:title>Recent Thoughts - Mission, Vision &amp; Values are Dead!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1532779187345-F5OOOJ1NVY4WMGOHZROE/Screen+Shot+2018-07-28+at+7.46.57+AM.png</image:loc>
      <image:title>Recent Thoughts - Mission, Vision &amp; Values are Dead!</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.brandfoundations.us/blog-overview/2017/5/8/how-to-use-archetypes-for-better-competitive-analysis</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1494293526797-668JSNFAV5GQ4KFR2CZK/image-asset.png</image:loc>
      <image:title>Recent Thoughts - How to Use Archetypes for Better Competitive Analysis</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1494293849273-89AIDLUHCQ0L8B37G78I/image-asset.jpeg</image:loc>
      <image:title>Recent Thoughts - How to Use Archetypes for Better Competitive Analysis</image:title>
      <image:caption>Source: https://www.instagram.com/topherbrophy/</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.brandfoundations.us/blog-overview/2017/4/26/the-next-billion-dollar-brand-growing-in-a-greenhouse-near-you</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1493238939843-JME16W8LY5MDLHH08FUX/Source%3A+Stulz</image:loc>
      <image:title>Recent Thoughts - The Next Billion Dollar Brand: Growing in a Greenhouse Near You</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1493239526370-3G4TA6X5JSAN3X2HQ3AD/image-asset.png</image:loc>
      <image:title>Recent Thoughts - The Next Billion Dollar Brand: Growing in a Greenhouse Near You</image:title>
      <image:caption>Source: Viridian Capital Advisors</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.brandfoundations.us/blog-overview/2017/4/18/united-in-shame</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1492565385465-K5ZGHZA82YSGRK7SEZN6/image-asset.png</image:loc>
      <image:title>Recent Thoughts - United in Shame</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1493138348025-PVURZTJ3YL7TJ6ULQX43/image-asset.png</image:loc>
      <image:title>Recent Thoughts - United in Shame</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.brandfoundations.us/blog-overview/2017/4/6/what-a-good-brand-story-does-to-your-brain</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1491481833383-I66HD4YMYEC684ZEYK89/image-asset.png</image:loc>
      <image:title>Recent Thoughts - What a Good Brand Story Does to Your Brain</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.brandfoundations.us/blog-overview/2017/3/24/a-foundation-for-creative-excellence-and-efficiency</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-06</lastmod>
  </url>
  <url>
    <loc>http://www.brandfoundations.us/blog-overview/2017/3/15/archetype-in-da-house-of-brands</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1489574258637-K24I2KGFQ7ZP66K6M9DD/image-asset.jpeg</image:loc>
      <image:title>Recent Thoughts - Archetypes in the House (of Brands)!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1489574181003-BCRCI89ZLP0S57IM58U7/image-asset.png</image:loc>
      <image:title>Recent Thoughts - Archetypes in the House (of Brands)!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1489574227582-EFXAJMYHNG0V1Z627KJO/image-asset.png</image:loc>
      <image:title>Recent Thoughts - Archetypes in the House (of Brands)!</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.brandfoundations.us/blog-overview/2017/4/7/white-paper-driving-exit-valuation-with-intangibles</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1491565999811-EYIZWCVWO74R35DSDFNM/image-asset.png</image:loc>
      <image:title>Recent Thoughts - White Paper: Driving Exit Valuation With "Intangibles"</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.brandfoundations.us/blog-overview/2017/3/5/peek-behind-the-curtain-when-hero-culture-betrays-a-magician-brand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1488762775742-YQWYGJRM2L2HIS96V9K8/Screen+Shot+2017-03-05+at+8.12.16+PM.png</image:loc>
      <image:title>Recent Thoughts - Peek Behind The Curtain: When a Hero Culture Betrays a Magician Brand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1488816593646-M9SUM0SJ9HOG0R7ED9J1/image-asset.png</image:loc>
      <image:title>Recent Thoughts - Peek Behind The Curtain: When a Hero Culture Betrays a Magician Brand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1488761812606-ZREWLD7XXNGT29CL7E20/image-asset.png</image:loc>
      <image:title>Recent Thoughts - Peek Behind The Curtain: When a Hero Culture Betrays a Magician Brand</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.brandfoundations.us/blog-overview/2017/2/24/the-five-tribes-of-an-organizations-culture</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1487938949940-VUTL3SWJL39T0WUAGYP5/ihwx.686d4d8d-5a6a-4a69-8844-84a0146f0d14.200.175.jpg</image:loc>
      <image:title>Recent Thoughts - The Five Tribes of An Organization's Culture</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.brandfoundations.us/blog-overview/2017/2/15/why-brand-is-the-key-to-strategic-alliance-success</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2017-04-25</lastmod>
  </url>
  <url>
    <loc>http://www.brandfoundations.us/blog-overview/2017/2/10/mokp8rw7x61tggng37ogjgulr0f4m9</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1486764249161-W0XMPEWV4N8E7YA0UQ7J/CultureTalk_certification_badge.png</image:loc>
      <image:title>Recent Thoughts - Bring Your People and Brand Together With Archetypes</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1486904428823-8ZQXH0EEIG21LATUSTY6/image-asset.png</image:loc>
      <image:title>Recent Thoughts - Bring Your People and Brand Together With Archetypes</image:title>
      <image:caption>Reveal the dominant story your people are telling within the organization.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1486764343950-KFISGBGLI94DCY7GXY5D/image-asset.jpeg</image:loc>
      <image:title>Recent Thoughts - Bring Your People and Brand Together With Archetypes</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.brandfoundations.us/blog-overview/2017/2/1/the-triad-of-brand-success-failure</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1485976110407-07IEBUS1QD5ZDDP7FHMR/Screen+Shot+2017-02-01+at+7.44.16+AM.png</image:loc>
      <image:title>Recent Thoughts - The Triad of Brand Success &amp; Failure</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.brandfoundations.us/blog-overview/2017/1/25/the-business-case-for-purpose</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1485353765794-RZQF0TCX8PNXUUVC3059/image-asset.png</image:loc>
      <image:title>Recent Thoughts - The Business Case For Purpose</image:title>
      <image:caption>Source: Havas Media Group</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1485353458803-V8N0MJ3I4YULFFKGV8P4/image-asset.png</image:loc>
      <image:title>Recent Thoughts - The Business Case For Purpose</image:title>
      <image:caption>Source: Gallup</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1485354365621-QI3UBKW6IXJDSQT0PG2Y/Stengel_financial_highres.jpg</image:loc>
      <image:title>Recent Thoughts - The Business Case For Purpose</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1485353984837-FBA0TRLBEN8B9KI38OHS/image-asset.png</image:loc>
      <image:title>Recent Thoughts - The Business Case For Purpose</image:title>
      <image:caption>Source: Harvard Business Review / E&amp;Y</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1485354643701-TD4D7G73TES6AVLYOWD1/xl342-685a040c-cedf-4d40-b0be-c73aa58ba37c-v2.png</image:loc>
      <image:title>Recent Thoughts - The Business Case For Purpose</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.brandfoundations.us/blog-overview/2017/1/23/a-new-brand-and-a-new-era-of-data-risk-management</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2017-01-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1485177470428-A08TLAF0YYIE7XKHNKA6/image-asset.png</image:loc>
      <image:title>Recent Thoughts - A New Brand and a New Era of Data Risk Management</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.brandfoundations.us/blog-overview/2017/1/19/webinar-building-a-brand-on-purpose</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-06</lastmod>
  </url>
  <url>
    <loc>http://www.brandfoundations.us/blog-overview/2017/1/12/make-american-companies-great-again</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-01-29</lastmod>
  </url>
  <url>
    <loc>http://www.brandfoundations.us/blog-overview/2017/1/3/2016-year-in-review</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2017-01-13</lastmod>
  </url>
  <url>
    <loc>http://www.brandfoundations.us/blog-overview/2016/8/8/podcast-brand-culture-telecom-mergers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2017-01-10</lastmod>
  </url>
  <url>
    <loc>http://www.brandfoundations.us/blog-overview/2016/8/1/its-time-to-balance-big-data-with-big-heart</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2017-01-10</lastmod>
  </url>
  <url>
    <loc>http://www.brandfoundations.us/blog-overview/2016/7/25/get-on-the-same-page-why-ma-fails-and-one-thing-to-do-about-it</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2017-01-10</lastmod>
  </url>
  <url>
    <loc>http://www.brandfoundations.us/blog-overview/2016/12/23/the-lasting-power-of-purpose</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-06</lastmod>
  </url>
  <url>
    <loc>http://www.brandfoundations.us/blog-overview/2016/6/13/beyond-the-marketing-arms-race</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2017-01-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1482529694083-W9WP3MGJRKK5CH4ZNB0U/image-asset.png</image:loc>
      <image:title>Recent Thoughts - Beyond The Marketing Arms Race</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.brandfoundations.us/blog-overview/2016/12/23/when-to-invest-in-a-portfolio-companys-brand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2017-01-19</lastmod>
  </url>
  <url>
    <loc>http://www.brandfoundations.us/blog-overview/2016/12/23/tear-down-the-marketing-hr-wall</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2017-01-19</lastmod>
  </url>
  <url>
    <loc>http://www.brandfoundations.us/blog-overview/2017/2/2/start-with-why</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-01-29</lastmod>
  </url>
  <url>
    <loc>http://www.brandfoundations.us/blog-overview/2016/6/27/the-greatest-brand-document-in-history</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2016-12-23</lastmod>
  </url>
  <url>
    <loc>http://www.brandfoundations.us/blog-overview/2016/5/23/how-a-shark-thinks-invests-teaches-kids-about-money</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2016-12-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1482529400524-UX3674A0V719JRKQFNFL/image-asset.jpeg</image:loc>
      <image:title>Recent Thoughts - How a Shark Thinks, Invests &amp; Teaches Kids About Money</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1482529447602-TC1ASKOKJCBEN8FD6JPC/image-asset.jpeg</image:loc>
      <image:title>Recent Thoughts - How a Shark Thinks, Invests &amp; Teaches Kids About Money</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1482529367507-6UPUR0HQNJ4M968YWOYH/image-asset.png</image:loc>
      <image:title>Recent Thoughts - How a Shark Thinks, Invests &amp; Teaches Kids About Money</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.brandfoundations.us/blog-overview/2016/12/23/are-you-thinking-about-competitors-or-outthinking-them</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2016-12-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1482528860264-G5M6MWNHR5OF0SMP0JSE/image-asset.jpeg</image:loc>
      <image:title>Recent Thoughts - Are You Thinking About Competitors, or OutThinking Them?</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.brandfoundations.us/blog-overview/2016/12/23/a-different-approach-to-being-different</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2016-12-23</lastmod>
  </url>
  <url>
    <loc>http://www.brandfoundations.us/blog-overview/2016/12/21/creating-better-relationships-between-founders-investors</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2016-12-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1482527634158-TJ0SPO2HORQ6PPTHGO7B/image-asset.png</image:loc>
      <image:title>Recent Thoughts - Creating Better Relationships Between Founders &amp; Investors</image:title>
      <image:caption>CORE: screen room provides the perfectly intimate setting for this conversation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1482527572840-Q8BHO1H9S39T8Y0AU8I6/image-asset.jpeg</image:loc>
      <image:title>Recent Thoughts - Creating Better Relationships Between Founders &amp; Investors</image:title>
      <image:caption>No one wins over a crowded room like my friend Brad Harrison!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1482527603673-AIQAODCGJFWHPYLWL16K/image-asset.jpeg</image:loc>
      <image:title>Recent Thoughts - Creating Better Relationships Between Founders &amp; Investors</image:title>
      <image:caption>Denise captivates a hushed audience with her incredible story, grace and willingness to share.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1482527669421-5UJEWRJZJIJISY2VHRDV/image-asset.png</image:loc>
      <image:title>Recent Thoughts - Creating Better Relationships Between Founders &amp; Investors</image:title>
      <image:caption>And I got a front-row seat to it all!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1482527505119-JQQV0LBE52MES80NNZLU/image-asset.jpeg</image:loc>
      <image:title>Recent Thoughts - Creating Better Relationships Between Founders &amp; Investors</image:title>
      <image:caption>Richard asks us, "How much time do you spend managing, leading or owning your business?"</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1482527466882-13LBLK6EM7VLWP8CYOJ4/image-asset.jpeg</image:loc>
      <image:title>Recent Thoughts - Creating Better Relationships Between Founders &amp; Investors</image:title>
      <image:caption>Brett Dearing - Founder of BXO - shares the group's mission, while my friend and fellow CORE: club member Gurjot Sidhu enjoys her martini!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1482527541090-URHF587EOPH03XCZJDO6/image-asset.jpeg</image:loc>
      <image:title>Recent Thoughts - Creating Better Relationships Between Founders &amp; Investors</image:title>
      <image:caption>One spectacular panel!  Drew Meyer from Gryphon Investors makes a point as Denise Mari from Organic Avenue and David Schenider from 3KLP look on and Brad Harrison from Scout Ventures gets a photo of the packed room!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.brandfoundations.us/blog-overview/category/Brand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>http://www.brandfoundations.us/blog-overview/category/Core+Values</loc>
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  <url>
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  <url>
    <loc>http://www.brandfoundations.us/blog-overview/category/Employee+Engagement</loc>
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      <image:title>Products - Option 2  |  PWI Kit + 2 Support Calls</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.brandfoundations.us/products/option-1-the-pwi-workshop-kit-only</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-05-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1507046067388-IPNHH367BWWEA60RU4OY/PWI-Opt1_1_1200px.jpg</image:loc>
      <image:title>Products - Option 1  |  PWI Workshop Kit Only</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1507043384249-LJ85CUU3DSA6D7VT4E12/PWIKit_1_1200px.jpg</image:loc>
      <image:title>Products - Option 1  |  PWI Workshop Kit Only</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1507043384346-36KIX0NH0D421SPEHTDH/PWIKit_2_1200px.jpg</image:loc>
      <image:title>Products - Option 1  |  PWI Workshop Kit Only</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54f5deb8e4b01e057f8174b1/1507043384719-46O2G293ABUUW3ZZ198C/PWIKit_3_1200px.jpg</image:loc>
      <image:title>Products - Option 1  |  PWI Workshop Kit Only</image:title>
    </image:image>
  </url>
</urlset>

