How can brands that are so loved have Mission Statements that are so lame?! There is nothing more disappointing to an employee or customer. Here are five of the saddest examples and where we think they've missed the mark.
Mission, Vision & Values are dead and are likely to generate eye rolling. But Purpose, Way & Impact (PWI) can bring inspiration back to these critical, foundational messages. With our new DIY Workshop Kit anyone can lead their organization to a set of statements their customers and staff can believe in.
In today’s business environment – where everyone has a voice (social media), where Millennials shun traditional authority, and where creativity and entrepreneurial spirit are needed most – leaders should look back to their old college days for some new ideas on how to lead their organizations into tomorrow.
Monetary compensation has diminishing returns when it comes to employee motivation. To sustain and reach new levels of performance, leaders need to activate intrinsic (internal) motivators. Brand and culture are two ways to do that without pouring more money into payroll.
Find it hard to get the C-suite to embrace the value of investing in brand and culture? You are not alone. Here is a short parable we've used to create a break-through understanding that allows the conversation to move forward a bit easier.
Storytelling dominates the marketing landscape these days. But can a story make a financial impact? Can it improve profitability or pricing power? A fascinating experiment provides the evidence that it can indeed, even for the most mundane and seemingly commoditized products.
Stories are the most powerful way to reinforce the messages at the heart of any organization’s brand and culture. But they don't need to be Oscar-caliber material. Here are three simple narratives that every leader and employee can easily remember and be ready to share. Campfire is optional...
With each headline chronicling the unfolding mess at Uber, we’re reminded of the deeply entwined relationship between brand and culture. And that no matter how carefully crafted the former, cracks in the latter can ultimately bring the entire house of cards tumbling down.
The tired old Mission, Vision & Values framework is known by all and remembered by none. Rather than rehash a comparison of these old terms, we think it’s time to retire them completely in favor of a new model that is more intuitive, easier to remember, and more useful to leaders and employees alike: a 3-stage rocket.
Too often, competitive analysis devolves into a mind-numbing exercise of feature and "me too" statement comparisons. But archetypes offer a unique framework with which to view your competitors and position against them.